News for Glogou

Recent news about Glogou Inc.

March 28,2023, Press Release: Glogou Unveils GPT Integration Services for Content Management Systems to Boost Digital Marketing Impact

July 25,2022, Press Release: Glogou Launches Reopening Marketing Services for Hotels and Cruise Lines

Nov 10,2021, Press Release: Glogou Helps Businesses Build Brands on TikTok

April 25,2019, Press Release: Glogou Launches Services to Migrate Facebook and Instagram Ads to WeChat

April 25,2018, Press Release: Glogou Launches RapidChain Marketing Services

Sep 17,2017, Press Release: Glogou Announces Wechat Mini-App Development Services to Help a Business to Acquire More Asian Customers

June 04,2017, Press Release: Glogou Launches Wechat Content Marketing Services to Help a Business to Better Engage China Customers

Sep 30,2015, Press Release: Glogou Launches Sales Opportunity Discovery Online Services to Help Businesses Sell More Into Asian Markets

Jul 9,2015, Press Release: Glogou Launches Asia Marketing Self Planner, an Interactive Asia Media Guide to Help Businesses Plan China and Asia Marketing

Jun 11,2014, Press Release: Glogou Publishes Travel and Destination Marketing White Paper

May 1, 2014,Press Release: Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales

Sep 24,2013, Press Release: Glogou Launches Big Data Solutions for Travel and Destination Marketing

August 7, 2013, Press Release: Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market

July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing

May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China

May 01, 2013, VentureBeat: Why you need social media marketing in China

Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets

Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"

Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China

Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国

Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China

Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese

Santa Clara startup connects
U.S. companies and Chinese markets

Santa Clara startup connects U.S. companies and Chinese markets

For foreign companies, finding business success in China often hinges on building personal relationships.

With this in mind, the U.S.-educated China natives behind Santa Clara startup Glogou are using China's own websites to connect the country's massive - but often elusive - markets with American businesses, real estate markets and tourist attractions.

The company was officially incorporated in mid-2012, and now offers marketing services on Chinese websites like the search engine Baidu (China’s equivalent of Google) for companies without employees who speak Mandarin or have other ties to China.

“If you want to do business in China, you have to start with some sort of personal connection,” Glogou co-founder Iris Huang told me. “This is a way for them to really break into China.”

One half of Glogou’s operation is this push to help clients – ranging from the state of South Carolina’s tourism office to mid-size local tech companies – make a name for themselves in China. The Asian nation is also notorious for blocking web access to international websites, making Glogou’s services more valuable since the company has an office in China to monitor web blackouts and the visibility of foreign products on search results.

But in addition to facilitating sales for international companies in China, Glogou also connects China’s growing middle class with opportunities to put down roots in the U.S.

“In China, the growing middle class population makes a lot of money,” Huang said. “They are buying houses, they have greater spending power. One of their goals is for their kids to receive a quality education overseas.”

With this in mind, Glogou has represented clients like the University of Illinois at Urbana-Champaign and real estate developers in Southern California, catering to individuals in China looking not just to buy goods or services from the U.S. but also considering buying property or getting a degree here.

Huang said the company sees part of its mission as a responsibility to open opportunities for Chinese citizens in the U.S. – which is part of the reason the company is self-funded instead of seeking venture capital in the Valley.

“This may not be a good thing for us to keep our company values,” Huang said of the option to pursue outside funding. “They are so money-driven."

Huang said Glogou’s strength lies in intricate knowledge of both the American and Chinese markets.

Many of the company’s roughly 30 employees, who are spread out between Santa Clara, Boston and China, are of Chinese origin but received advanced U.S. degrees, ranging from Huang’s own MBA from the University of Notre Dame to PhDs in electrical engineering from Stanford.

“Our technical knowledge really helps us a lot,” said Huang, who also holds a master's degree in chemical engineering in addition to her MBA. “Marketing research is kind of like statistical research. You have to have the ability to identify good information.”

For now, Huang said Glogou is continuing to pursue new clients and is banking on their timing and work ethic to keep growing the company.

“We are one of the early players in this market,” she said. “We work around the clock.”