WeChat Marketing

Looking for effective China Social Media Marketing solutions? We help you achieve the highest conversion rates on Wechat.com.

Our Services

  • Social Media Account Management
  • Creative Writing
  • Chinese Language Assistance

Our Markets

  • International College Recruiting
  • Enterprise Marketing
  • Alumni Relations
  • Education Services

Wechat is the Chinese counterpart of Facebook and Twitter, with 700 million users.

Wechat Marketing 101: The Rise of Wechat in China and the Power of Wechat Marketing

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1. What is Wechat?

After all, what is Wechat? Wechat(微信), is the most popular and rapidly growing Facebook-like social networking platform in China. Wechat uses a format similar to its American counterpart Facebook with key difference being that it is used almost exclusively by Chinese language speakers. Wechat is the most visited such site in China. The past two years has seen the exponential growth of Wechat usage in China. The trend continues well into 2016. According to a recent financial report, Wechat currently has more than 700 million registered users.

What are the similarities and differences between Wechat vs. Facebook?

Wechat dominates social media in China; its audience is typically older, and they discuss more professional topics.

What are the similarities and differences between Wechat vs. Twitter?

Wechat allows you to publish more content.

2. Why is Wechat so Popular in China?

China’s Wechat platforms are more than copycats of Twitter. They have integrated the good features of Twitter, Facebook and other social network platforms. Here are some of the top reasons why Chinese internet users are so eager to embrace Wechat.

Wechat is:

  • Easy to use, short to read, fun to check.
  • Accessible on mobile devices.
  • Provides the most up-to-date information users subscribe to.
  • Helps users keep in touch with and expand their social networks.
  • Provides an open forum for users to discuss issues.
  • Brings celebrities and experts in different industries and brand names directly to customers.
  • Helps each user become a broadcaster of his/her own thoughts and actions.