News for Glogou

Recent news about Glogou Inc.

March 28,2023, Press Release: Glogou Unveils GPT Integration Services for Content Management Systems to Boost Digital Marketing Impact

July 25,2022, Press Release: Glogou Launches Reopening Marketing Services for Hotels and Cruise Lines

Nov 10,2021, Press Release: Glogou Helps Businesses Build Brands on TikTok

April 25,2019, Press Release: Glogou Launches Services to Migrate Facebook and Instagram Ads to WeChat

April 25,2018, Press Release: Glogou Launches RapidChain Marketing Services

Sep 17,2017, Press Release: Glogou Announces Wechat Mini-App Development Services to Help a Business to Acquire More Asian Customers

June 04,2017, Press Release: Glogou Launches Wechat Content Marketing Services to Help a Business to Better Engage China Customers

Sep 30,2015, Press Release: Glogou Launches Sales Opportunity Discovery Online Services to Help Businesses Sell More Into Asian Markets

Jul 9,2015, Press Release: Glogou Launches Asia Marketing Self Planner, an Interactive Asia Media Guide to Help Businesses Plan China and Asia Marketing

Jun 11,2014, Press Release: Glogou Publishes Travel and Destination Marketing White Paper

May 1, 2014,Press Release: Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales

Sep 24,2013, Press Release: Glogou Launches Big Data Solutions for Travel and Destination Marketing

August 7, 2013, Press Release: Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market

July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing

May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China

May 01, 2013, VentureBeat: Why you need social media marketing in China

Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets

Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"

Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China

Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国

Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China

Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese

Jun 11, 2014

Glogou Publishes Travel and Destination Marketing White Paper

A Guide to Win the Hearts and Wallets of High-Value Chinese Tourists

Glogou Publishes Travel and Destination Marketing White Paper

A Guide to Win the Hearts and Wallets of High-Value Chinese Tourists

SANTA CLARA, CA--(Marketwired - June 11, 2014) - Glogou, a leader in providing cost effective digital marketing campaigns, today published a white paper: "How to Attract High Value Tourists from China - A Guide for Travel and Destination Marketing" ( The company has performed extensive research on the unique characteristics of Chinese tourists and their decision making process when choosing a travel destination. Based on the research data, a set of strategies were developed for Online Marketing, Social Media Marketing, Mobile Marketing, Website and Mobile Website Re-design, Mobile App Development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), along with various principles and methods to attract Chinese tourists. These strategies can be leveraged by worldwide Destination Marketing Organizations (DMO) to improve their marketing effectiveness and get better ROI on their advertising dollars.

Highlights of the whitepaper include:

  • A detailed analysis of the China travel industry value chain, and recommendations for both digital and traditional marketing strategies.

  • A close look at how the demographics of the Chinese tourists mandate different marketing channels and strategies than other countries. In China, 90% of the travelers are under the age of 45, and most of them are savvy Internet and mobile users.

  • Examples on how to utilize local social media such as Sina Weibo, WeChat, and video site Youku to target Chinese tourists, given their propensity to share travel experiences on social media.

  • The need to create a travel website that is mobile friendly. Chinese tourists often need to search for information for a destination on mobile devices while they are out and about in that region.

China is currently the world's No. 1 outbound tourist country. According to the US Commerce Department, the number of Chinese visitors increased 23 percent in 2013, and they spent an average US$9,797 on every visit. A few weeks ago, a Direct Marketing firm based in Guangdong, China, sponsored a conference in Anaheim, California, as a reward for its employees. This is the largest ever Chinese tour group to visit the United States. More than 6,000 people flew from different parts of China into Southern California. The group filled 86 commercial flights and stayed in 26 hotels across the Los Angeles area. Tourism officials estimate that the visitors generated US$85 million revenue for local businesses during the 15 day event.

"This example clearly showcases the financial benefits of bringing high-value Chinese tourists to a region. Our white paper packs a lot of pragmatic, actionable advices for any Destination Marketing Organization who wishes to grow revenue from Chinese tourists," said Iris Huang, Director of Global Marketing at Glogou. "Our team has spent much effort researching the China outbound travel market and developing digital strategies to attract Chinese tourists, and we are pleased to share our findings in this white paper."

To download Glogou's white paper on "How to Attract High Value Tourists from China - A Guide for Travel and Destination Marketing", please visit this link:

About Glogou Inc: Glogou Inc. ( is a Silicon Valley company. Glogou develops innovative marketing technologies and provides digital, social media and mobile marketing services. Its customers include Intel, Capital Region USA, South Carolina State, and Columbia University. Most of Glogou’s customers are small and medium size enterprises, education institutions, destination marketing organizations.


Helen Lee

Director of Marketing

[email protected]