Recent news about Glogou Inc.

July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing

May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China

May 01, 2013, VentureBeat: Why you need social media marketing in China

Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets

Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"

Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China

Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国

Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China

Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese

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search marketing in chinaNov. 29, 2012. Source: Search Engine Land

Glogou Launches Products To Help US Companies
Do Search Marketing In China

Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on the popular Chinese search engine Baidu, and a service that helps US businesses gauge their accessibility and visibility in China.

The company, which also has offices in Boston and Beijing, has long offered related translation services, keyword research and search engine optimization.

Though Baidu is the world’s second-largest search engine, and it has advertising programs similar to Google’s AdWords, the engine has only offered Chinese-language interfaces for paid search thus far. Glogou says its English-language interface — a demo version is available here — is the first-such opportunity for English-speaking advertisers to interact with the programs in their native language.

search marketing in china

The other new offering is called Web Accessibility and Visibility Evaluator, or WAVE, which helps US businesses assess their availability, penetration and site speed in the Chinese market. Given the “Great Firewall of China” factor, Glogou says more than 17% of US websites are not accessible from China. A free version of the WAVE is available, and paying customers will receive additional reports and daily monitoring alerts.

real time site visibility in china

The services — at least in the demo and free versions — seem pretty basic thus far, but could offer helpful insight to companies looking to expand to the booming Chinese market.