WPP Merges MediaCom & Essence To Form EssenceMediaCom; Aussie Boss Yaron ... - B&T
2022-04-27
WPP’s London head office has announced overnight it is merging its two media agencies, MediaCom and Essence, to form a new media agency to be known as EssenceMediaCom. The merger is global and will obviously impact the local Australian operations.
The new entity is expected to be fully operational around the globe by 2023.
Further to that, current Australian MediaCom CEO, Yaron Farizon (pictured below), will relinquish his post after just 12 months and return to WPP in the UK.
An Australian spokesperson described Farizon’s new job as “a new global role in London working to build and deploy the new EssenceMediaCom proposition for our biggest global clients”.
The Aussie operations of EssenceMediaCom has announced incumbent Essence CEO, Pat Crowley (pictured below), will take over as boss of the local operations of the agency.
Farizon will, however, remain in Australia for the immediate future to “support Crowley and GroupM CEO Aimee Buchanan with a smooth transition over the coming months,” the spokesperson added.
B&T understands there is no client conflict from the merger here in Australia, nor is there predicted to be any redundancies.
Locally, the new agency will be have more than 550 people across offices in Brisbane, Melbourne and Sydney, making it one of the …
WPP Merges Essence with MediaCom to Form EssenceMediacom - Branding in Asia Magazine
2022-04-27
EssenceMediacom will have over 10,000 employees across 125 offices by 2023.
WPP-owned GroupM will merge Essence with MediaCom to form EssenceMediacom, a move designed to fuse the digital and data-driven Essence with MediaCom’s audience planning and strategic media offering. Nick Lawson will lead the newly formed agency as Global CEO, while Kyoko Matsushita, after eight years at Essence, has been promoted to CEO of WPP in Japan.
The new entity will launch in January, 2023 with 10,000 employees across 125 offices in 2023.
“The formation of EssenceMediacom builds on the strong and proven relationship between the agencies to create the agency model our clients want for the future — one founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout,” said Lawson.
It was additionally announced that Finecast, Xaxis, and GroupM Services – GroupM’s global community of activation experts – will be brought together to form GroupM Nexus, while Mindshare will complete the integration with global performance agency Neo.
“Through GroupM Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers’ growth goals and to our vision for an advertising ecosystem that works for everyone,” said Christian Juhl, …
GroupM creates EssenceMediacom globally, Pat Crowley to lead merged 550-person agency
2022-04-26
move from WPP media investment business GroupM has seen it merge two key media agencies, Essence and <mark>Mediacom</mark>As part of the move, current <mark>Mediacom</mark> CEO in Australia, Yaron Farizon, who has been in the role for lessThe merger with AKQA Media put Essence on equal footing with
Essence and MediaCom to Merge While WPP Launches a 9000-Large Tech Group - Adweek
2022-04-26
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The next wave of consolidation at WPP is underway with three planned mergers announced today. GroupM media agencies Essence and MediaCom will go to market next year as the single entity EssenceMediaCom. Additionally, Mindshare will merge with the global performance agency Neo to expand its service offering and GroupM Services will merge with Xaxis and Finecast and form a new entity called GroupM Nexus.
WPP to merge MediaCom and Essence - Brand Equity
2022-04-26
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WPP Appoints Kyoko Matsushita as Chief Executive Officer in Japan | Business Wire
2022-04-26
NEW YORK--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the appointment of Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.
Kyoko is currently Chief Executive Officer for Essence Global, WPP’s global data and measurement-driven full-service media agency, with 23 offices in 12 countries. Kyoko joined Essence in 2014 as the first CEO of the APAC region. This appointment will see her return to Asia, based in Tokyo, after a transition period as the merged EssenceMediacom business – also announced today – prepares for its launch.
Kyoko’s role as CEO of WPP in Japan reflects a new commitment to identify growth opportunities, drive greater collaboration and cooperation across WPP agencies, and invest in people in a market with a rich history and strong cultural identity.
As the world’s third-largest economy, Japan plays a vital role for WPP in the region and globally. Japan is a $51bn advertising market, ranked third after the USA and China and the fourth largest market globally for ecommerce. WPP companies operating in Japan include AKQA, BCW, Essence, Finsbury Glover Hering, Grey, GroupM, Hogarth, Landor & Fitch, …
WPP merges Essence with Mediacom to form EssenceMediacom - Marketing Interactive
2022-04-26
WPP’s GroupM will be merging Essence with MediaCom to form EssenceMediacom, a new agency offering fusing the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise.
According to WPP, the new entity will be “designed to power client growth globally with an agile response to a rapidly evolving media landscape". Nick Lawson (pictured left), global CEO of Mediacom, will lead newly formed EssenceMediacom as global CEO. Meanwhile, Kyoko Matsushita (pictured right), global CEO of Essence, will be taking on the role of WPP Japan CEO to aid the company in investing and expanding, high-growth markets.
Lawson shared that the formation of EssenceMediacom builds on the strong and proven relationship between the agencies to create the agency model clients want for the future — one founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout. He added: “EssenceMediacom will not only help our clients see the bigger picture and reimagine what’s possible; it will also provide opportunities for our people to upskill and train in new areas, further enriching and enhancing their careers.”
Christian Juhl, global CEO, GroupM said: “We are passionate about the opportunity technology gives us to help our clients navigate constant …
WPP to merge MediaCom and Essence in radical Group M restructure - Campaign
2022-04-26
Group M is merging MediaCom and Essence among a raft of changes at WPP’s media division.
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings.
MediaCom, with around 8,000 staff, is significantly larger than Essence, which has about 2,000, and the merger will help the latter to scale its offering.
The rollout will begin in 2023 with a focus on major markets first, although the two agencies will operate separately in the UK due to client conflicts, which include Sky (a MediaCom client) and BT (an Essence client).
Nick Lawson, the global chief executive of MediaCom, will assume the same role at the helm of EssenceMediacom (the merged agency will drop the capital ‘C’ from the MediaCom name as part of the rebrand).
Kyoko Matsushita, the global chief executive of Essence, will be promoted to a new role as WPP’s CEO in Japan.
The overhaul means Group M will move from four to three flagship agencies: EssenceMediacom, Mindshare and Wavemaker.
Christian Juhl, the global CEO of Group M, said the “simplification” drive across the media division, which employs 42,000 and manages over $50bn of billings, is about driving growth, not cutting costs or jobs.
“This isn’t any kind of exercise in …
Kyoko Matsushita named CEO of WPP Japan | News | Campaign Asia
2022-04-26
WPP has named Kyoko Matsushita into a newly carved role of CEO in Japan, a shift from her current role as global CEO of Essence. As part of this new role for which she will move from San Francisco back to Tokyo, she will be responsible for WPP’s entire business in Japan and will aim to strengthen the network’s collective capabilities. The news comes amid Essence’s merger with MediaCom, a major reshuffle for WPP’s GroupM.
In Japan, a US$51 billion advertising market, Matsushita will oversee a team of nearly 1,000 under more than 15 network brands including AKQA, Essence, BCW, GroupM, Ogilvy, VMLY&R and Wunderman Thompson. Key clients in this market are Amazon, Dell Technologies, Gilead Sciences, Google, IBM, Mars, Mitsubishi, Mondelez, Nestlé, Pfizer, P&G, Sony, Toyota, Uber and others.
In her current role for Essence, Matsushita manages 23 offices in 12 countries. Prior to her promotion to global CEO, she was Essence’s first global chief client officer where she led the client services practice, client satisfaction, and organic and new business growth. She joined the firm in 2014 as the first CEO of the APAC region during which she oversaw the management of 11 offices in the region and established Essence's …
WPP's GroupM Merges Media Agencies in Bid to Streamline - Yahoo
2022-04-26
15% of Upfront Dollars on New Measurement Deals As part of the move, Essence, will be combined with <mark>Mediacom</mark>“Our long-term partnership with Essence, complemented by <mark>Mediacom</mark>, is helping us deliver on our ambitious
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