Youku is one of the top Online Video websites in China. Want to advertise on Youku.com? Want to run Online Video marketing campaign in China ?

Youku, some basic information:

Name: Youku

Category: Online Video

Founding Year: 2006

website: Youku.com

Stock Ticker: YOKU

IPO Date: December 8, 2010

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Youku is the largest online video website in China, taking 20% of this highly competitive market. The company initially emphasized user-generated content, like what its US counterpart YouTube exceled, but later shifted its focus to professionally-produced movies and TV series licensed from over 1,500 producers. Youku made its IPO on NASDAQ on Dec 8, 2010 (Ticker: YOKU). On March 12, 2012, Youku announced a merger with Tudou.com to form a new company named Youku Tudou Inc., which dominates this very fragmented market by 35% market share.


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