Youku is the largest online video website in China, taking 20% of this highly competitive market. The company initially emphasized user-generated content, like what its US counterpart YouTube exceled, but later shifted its focus to professionally-produced movies and TV series licensed from over 1,500 producers. Youku made its IPO on NASDAQ on Dec 8, 2010 (Ticker: YOKU). On March 12, 2012, Youku announced a merger with Tudou.com to form a new company named Youku Tudou Inc., which dominates this very fragmented market by 35% market share.
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It has also created its own channel on Youku to complement its SEO strategy with all its graphic and video material, where it shows how its products are used in different applications and sectors.