Xiaohongshu is one of the top Social Networking & E-commerce websites in China. Want to advertise on Xiaohongshu.com? Want to run Social Networking & E-commerce marketing campaign in China ?

Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013[5], started as a online tour guide for Chinese shoppers. The original intention of creating Xiaohongshu was to provide a platform for users to review products and to share their shopping experiences with the community. In October 2014, the founders started focusing on connecting Chinese consumers with global retailers and established its own cross-border e-commerce platform, where Chinese consumers can buy products from overseas and order directly.

Latest News related to the Xiaohongshu

Uh Oh, IP: Chinese Social Media Platforms Now Display Users' Geolocation - What's on Weibo
Over the past few days, Chinese social media platforms have started to introduce a new function that displays the IP location of online commenters.

Weibo was the first platform to introduce the function on Thursday – the topic also became top trending on April 28 – and social media platforms Douyin, Toutiao, Xiaohongshu and others followed later. Zhihu announced the measure on April 30 (#知乎宣布全面上线显示用户IP属地#).

Weibo has experimented with the function since March 22 of this year before completely rolling it out on April 28. Whenever users post a reply or comment to a thread, their Internet Protocol (IP) address location will be displayed underneath their comment, right next to the post date and time information. The location will also be displayed on the personal account page of Weibo users.

According to Sina Weibo, the function was introduced to ensure a “healthy and orderly discussion atmosphere” on the platform and to reduce the spread of fake news and invidious rumors by people pretending to be part of an issue or city that they are actually not part of. To keep online discussions “authentic and transparent,” social media users’ specific region, city, province, or country will show up below their names. The function can …

Brand Building And Localization: Learning From Pret A Manger's Chinese Market Entrance
The Chinese market is huge and rapidly expanding, with steadfast supply chain systems. Michaela Zhu, marketing executive at Emerging Communications, assesses the expansion and accelerated interest in the Chinese marketplace and provides some tips for marketers looking to excel there.

In market analysis conducted by HSBC, 78% of surveyed Western brands planned to grow investment in China.

During the global pandemic, China’s allure only increased. In 2020, over 38,000 foreign-invested enterprises were set up in China, with total capital of RMB 999.90bn. While other markets stagnated, this represented a year-on-year increase of 6.2%.

Despite this expansion, Western brands don’t automatically succeed in China. Chinese consumers are notoriously discerning, and foreign-funded companies frequently encounter bumps in the road.

So, what can we learn? Here we explore Pret A Manger’s tricky Chinese launch to understand potential pitfalls.

What can go wrong for Western brands?

In 2018, Pret A Manger closed their Shanghai stores after disappointing sales performance.

Four years earlier, the brand opened a flagship K11 store (central Shanghai), followed by a store in the Jing An Kerry Center. The move was heralded as a shrewd strategic push, targeting Shanghai’s massive population of office-based workers.

Pret A Manger didn’t understand the demands of its consumer base and failed to adapt …

China's 'Zero-Covid' Policy Poses Renewed Threat to Luxury | BoF - The Business of Fashion
A month into a strict lockdown that has seen Shanghai’s 25 million residents largely confined to their homes, people are growing increasingly impatient in China’s most international city. Despite restrictions which have prompted food rationing, supply chain disruptions and concerns for stalled economic growth, the authorities have yet to divulge any plans for an exit strategy.

Covid-19 cases recorded outside quarantine centres are down to around 200 per day but the goal of reaching zero transmission in the community remains stubbornly elusive. Even if restrictions are loosened within the next few weeks, as many hope, the city remains scarred by the events of the past month.

People are feeling both weary and anxious from a lockdown that was initially slated to last just four days. More frustrating for some than the inability to leave home for weeks on end has been the breakdown of logistics and delivery services, leaving people struggling to access food, medicine and basic necessities. In such an environment, the thought of shopping for fashion has either been impossible or undesirable for many residents.

“I was talking to a friend in Shenzhen and we were both saying we’re focussed on things we need for home. She said to me, ‘Outside …

Xiaohongshu reportedly cuts underperforming staff - Marketing Interactive
Chinese social platform Xiaohongshu is reportedly cutting about one-tenth of its staff amid the authority's crackdown on tech companies.

According to multiple reports including Reuters and theSouth China Morning Post, the layoffs were the results of an annual performance review conducted in March, in which the company found that about 10% of its employees' performances failed to reach expectations. Also, it was reported that the layoffs were first covered by local Chinese media outlets. Reuters' report said the layoffs affected multiple departments of the company in Beijing and Shanghai.

MARKETING-INTERACTIVE has reached out to Xiaohongshu for more details.

Tech companies have been facing difficulties since last year as the Chinese government tightened its grip on the sector. For example, a report from the South China Morning Post said that Kuaishou, ByteDance and streaming platform iQiyi were laying off their staff. The report stated that while it is common for Chinese tech companies to sack underperforming employees at the end of each year, the scale of staff cuts was bigger than usual given the Chinese government has been cracking down on the tech sector this year. The report said Kuaishou had started laying off employees who received low scores in performance reviews. These employees …

Live Commerce Platform Market to See Booming Growth | Taobao, Jingdong, Suning - Energy Siren
The latest study released on the Global Live Commerce Platform Market by Market Intellix evaluates market size, trend, and forecast to 2026. The Live Commerce Platform market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts an

Chinese social media and e-commerce app Xiaohongshu has laid off 9% of its staff amid crackdowns
Josh Ye / Reuters : Chinese social media and e-commerce app Xiaohongshu has laid off 9% of its staff amid crackdowns; Xiaohongshu raised $ 500M in November at a $ 20B valuation – Chinese social e-commerce app Xiaohongshu, known as China’s answer to Instagram, said it had cut about 9% of its staff as the company joined other internet firms in retrenching.

China's Xiaohongshu kicks off staff layoffs - source - Today Online
HONG KONG : Chinese social e-commerce app Xiaohongshu, known as China's answer to Instagram, has kicked off a round of layoffs, a source familiar with the matter said, as the company joined other internet firms in retrenching.

The layoffs were first reported on Thursday by local media outlets such as Sina Technology, which cited social media postings by employees. Sina Technology also said the layoffs affected multiple departments of the company in Beijing and Shanghai.

A source close to the company said the layoffs impacted less than 10per cent of its workforce and were part of its normal performance review process, adding that affected employees were given a buffer period.

Xiaohongshu did not immediately respond to a request for comment.

Founded in 2013, Xiaohongshu has more than 2,000 employees across several cities in China. Its name translates to "Little Red Book".

The Shanghai-based company, whose backers include Tencent Holdings, Alibaba Group and Singaporean state investor Temasek Holdings, completed a US$500 million fundraising round in November that valued it at as much as US$20 billion.

Its job-cutting exercise follows such moves by other Chinese tech giants, including Alibaba and Tencent.

Reuters reported last month, citing sources, that Alibaba and Tencent would together cut tens of thousands of jobs …

China's Instagram-like Xiaohongshu joins the tech layoff bloodbath, cutting about 10% of employees

• None Chinese lifestyle app Xiaohongshu has laid off 10% of its workforce, a spokesperson confirmed.
• None It joins other big Chinese tech firms which have axed, or plan to axe thousands of jobs.
• None The industry is reeling from the impacts of Beijing's regulatory crackdowns and a cooling economy.

China's equivalent of Instagram, Xiaohongshu, is the latest tech firm to lay off workers as the sector wrestles with Beijing's crackdown.

Xiaohongshu, a lifestyle e-commerce platform whose name means "little red book," is popular with China's Gen Z for its blend of influencers and shopping. The app claims to have around 200 million users, mostly in China.

The app has laid off between 9% to 10% of its workforce, a spokesperson confirmed to Insider Friday.

The workers were dismissed after a performance review in March, the spokesperson said, describing these as "normal HR optimizations."

While the spokesperson declined to say how many employees were let go, the company said on a Chinese job recruitment portal that it has more than 2,000 employees in Shanghai, Beijing, and Wuhan, suggesting cuts may affect hundreds of workers. Insider understands that employees were laid off across the company.

Some Chinese social media users claimed they work at Xiaohongshu and were …

Xiaohongshu personnel optimization is involved in all departments and has been ... - EqualOcean
Krypton learned from several independent sources that recently, several business departments of <mark>xiaohongshu</mark>matter, with the growth of xiaohongshu's valuation, the option prices of many employees who entered <mark>xiaohongshu</mark>

Chinese social e-commerce firm Xiaohongshu trims 9 per cent of staff, joining Alibaba ...
The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images

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Xiaohongshu, some basic information:

Name: Xiaohongshu

Category: Social Networking & E-commerce

Founding Year: 2013

website: xiaohongshu.com

Stock Ticker:

IPO Date: