Taobao is the largest Chinese website for online shopping, operated by Alibaba Group. It is kind of a hybrid of eBay and Amazon, which facilities both B2C and C2C in its transaction platform. Registered sellers can open online retail stores easily on Taobao, and in return they pay listing fees for various features. Different from other C2C or smallB2C, Taobao encourages direct communication between sellers and buyers to ensure satisfactory shopping experience and minimize fraud. In 2011, Taobao's B2C business alone achieved total sales of 100 Billion RMB.
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