Taobao is one of the top Auction/B2C websites in China. Want to advertise on Want to run Auction/B2C marketing campaign in China ?

Taobao, some basic information:

Name: Taobao

Category: Auction/B2C

Founding Year: 2003


Stock Ticker: 1688.HK

IPO Date: November 6, 2007


Taobao is the largest Chinese website for online shopping, operated by Alibaba Group. It is kind of a hybrid of eBay and Amazon, which facilities both B2C and C2C in its transaction platform. Registered sellers can open online retail stores easily on Taobao, and in return they pay listing fees for various features. Different from other C2C or smallB2C, Taobao encourages direct communication between sellers and buyers to ensure satisfactory shopping experience and minimize fraud. In 2011, Taobao's B2C business alone achieved total sales of 100 Billion RMB.

Latest News related to the Taobao

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How Pepsi's latest campaign triumphed with Chinese social media
When users searched for “#white peach oolong Pepsi cola”, the entire page filled with Pepsi’s promotions, including links to directly purchase the product on Taobao. Customers who wanted to find out

Facebook Launches 'Live Shopping Fridays' for Beauty, Fashion
In China, the technical infrastructure is already in place, thanks to giants like Alibaba’s Taobao, Kuaishou, Pinduoduo and Douyin, the ByteDance-owned sibling to TikTok. ByteDance is obviously taki

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The Global Times learnt from shops on China's e-commerce platform Taobao that sales of Red Army clothes of different styles for kids have seen an obvious increase since April and many buyers placed or

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