Qiyi (also known as iQiyi) is the online video service provided by search engine giant Baidu.com. It enhances user experience by investing in technologies that ensure high definition, smooth, and user-friendly online video watch. On the content side, Qiyi not only bought existing copyrighted movies and TV series, but also actively invested in the production of original contents. On the revenue side, Qiyi leveraged Baidu's unparalleled strength in search technology for online marketing.
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