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Max Mara's Omnichannel Retail Director on Itinerant Resort Shows, Potential of Europe
ISCHIA, Italy — After the COVID-19 pandemic, a resort show can help draw attention to Made in Italy production, boost tourism and signal a relaunch, said Maria Giulia Prezioso Maramotti Germanetti, omnichannel retail director of the Max Mara Fashion Group and the company’s global brand ambassador.
Max Mara Unveiling Resort 2022 Collection in Ischia
Who wouldn’t want to take a trip to the island of Ischia, wondered Ian Griffiths, creative director of Max Mara. That is precisely what he and his team did to present the brand’s resort 2022 collection, with a show that will be held this evening at the striking Hotel Mezzatorre, overlooking the Gul

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