Brand Insights  Latest News of a Consumer Brand

How to market a brand in China, Japan, Korea, Indonesia, Vietnam ? Click Here.


Media Summary

General Information

Latest News

Recent News About: boss

Ink Waruntorn in Futuristic 'Mafia of Digital World' Campaign in Thailand - Branding in Asia Magazine
First Choice targets Gen Z with an other-worldly campaign.

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World’ – a futuristic tale that promotes the ‘XU by First Choice’ credit card to a generation of digital natives.

Starring Thai singer-actress Ink Waruntorn, the campaign is set in a surreal world ruled by a demanding mafia boss who has a penchant for ‘collabs’ and unboxing. When her excessive demands exceed her budget, she faces an army of budget cutters, and the chaos begins.

‘Mafia of Digital World’ follows the recent launch of ‘Metaverrrrrr’ – a parody from Leo Burnett Thailand about making the world’s first metaverse commercial – the film has garnered over 15.3 million views on YouTube and Facebook in Thailand alone since launching in February 2022.

“As natives of the digital world, Gen Z can control their whole world with just their fingertips,” said Athip Sinpagekan, EVP Head of Marketing at First Choice.

“Many of their demands or desires occur totally on digital platforms – they have so much freedom of thought and independence, which is why we launched ‘XU by First Choice’ – a credit card that makes it easy for younger generations to connect with new …
Tod's SpA, Reliance Brands Limited Enter Multi-year Franchise Agreement to Retail the ... - News18
Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo <mark>Boss</mark>
Coty raises annual profit outlook on resilient luxury demand | Reuters
Revenue at Coty's prestige division, which houses cosmetics and fragrances from the Hugo <mark>Boss</mark>, Gucci
BAFTA TV Awards: Jodie Comer among most breathtaking looks on the red carpet - Female First
Best Actress gong for Channel 4 drama Help, Jodie Comer donned a plunging black tuxedo-esque gown by <mark>Boss</mark>
Coty lifts annual profit forecast on resilient demand for luxury cosmetics - RTE
Revenue at Coty's prestige division, that houses cosmetics and fragrances from the Hugo <mark>Boss</mark>, Gucci and
Coty Lifts Annual Profit Forecast On Resilient Demand For Luxury Cosmetics | Checkout
Revenue at Coty's prestige division, that houses cosmetics and fragrances from the Hugo <mark>Boss</mark>, Gucci and
Get the look: Jodie Comer's TV Bafta plunging tuxedo-inspired dress - Hello! magazine
READ: Nicola Coughlan is WINNING the red carpet in pink Valentino The star teamed her Hugo <mark>Boss</mark> gown
Prestige portfolio propels Coty's Q3 sales - Luxury Daily
Laura Harrier and Jacob Elordi star as the faces of <mark>Boss</mark>: The Scent in a new spot.Image credit: Hugo <mark>Boss</mark> U.S. beauty group Coty saw double-digit sales growth in the third quarter of
You need to sign in or create an account to save This role covers the management of Samsøe Samsøe Knitwear line for both the Womenswear and the Menswear collection, form the creative design start-up, through the sourcing and development process, until production stage. • Responsible Designer for th
Coty Reports 3Q22 Sales Growth Ahead of Expectations and Progress Across All Metrics
increasing over 20% in Q3, with particularly strong growth from Gucci Beauty, Chloe, Burberry, and Hugo <mark>Boss</mark>, Gucci Flora Gorgeous Gardenia and Burberry Hero, combined with the success of Q3 launches of Hugo <mark>Boss</mark>In addition, Coty's Spring 2022 innovations are also off to a

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
Feeds in English