Brand Insights  Latest News of a Consumer Brand

How to market a brand in China, Japan, Korea, Indonesia, Vietnam ? Click Here.

benefit

Media Summary

General Information

Latest News

Recent News About: benefit

MTarget Selects ​​iBASIS to Introduce CPaaS Mobile Marketing Campaigns via APIs | Business
2022-05-10T06:05:24Z
iBASIS, the leading provider of communications solutions for operators and digital players worldwide, announced that MTarget, a French B2B direct marketing services provider specialized in mobile solutions, has selected iBASIS to deploy campaign management via programmable voice calls for call centers and businesses in banking, finance, and retail.

Business customers will benefit from a flexible and cost-efficient CPaaS solution that uses voice services for their marketing campaigns, security via multi-factor authentication, notifications, and customer services. The easy and quick customization of defined voice messages through APIs will help them reach an identified group of users in a limited period of time. The cloud-based, ready-to-deploy voice CPaaS solution is a very cost-efficient channel to market with no upfront CapEx investment or commitments required. The purely consumption-based pricing structure allows service providers to be more flexible and create their own commercial models.

“The iBASIS Network and their cloud-based portfolio is a perfect fit for us as they combine global coverage, scale, and technology innovation. Our direct marketing campaigns require high quality and capacity (up to 10,000 simultaneous calls) and iBASIS demonstrated and delivered both. By integrating their carrier channel reach, we are unlocking the potential for a new range of direct marketing campaigns in …
China's Climate-Focused Funds Surpass U.S. With $47 Billion in Assets | Financial Post
2022-05-10T05:43:26Z
(Bloomberg) — Chinese funds with a climate focus more than doubled their assets last year, passing the U.S. as the second-largest global market and bolstering Beijing’s push to meet its net-zero targets. We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or China's Climate-Focused Funds Surpass U.S. With $47 Billion in Assets China’s fund assets grew to $47 billion in 2021, a 149% increase from the previous year sparked by record inflows and outperformance by the domestic clean energy sector, according to data from research firm Morningstar Inc. In the U.S., climate funds rose to $31 billion, while Europe, by far the biggest market, almost doubled to $325 billion.

“In the West, climate protection awareness is probably a main factor driving the growth,” said Morningstar ESG analyst Boya Wang. “In China, it’s largely driven by policy. After the government officially approved carbon neutrality and net-zero targets in 2021, we saw a mushrooming of all these new climate funds.” Investors in China added $11.3 billion into climate-focused funds last year, almost double their 2020 level. They were richly rewarded. Chinese climate funds were up 15% on average in the …
MTarget Selects ​​iBASIS to Introduce CPaaS Mobile Marketing Campaigns via APIs
2022-05-10T05:37:36Z
LEXINGTON, Mass.--(BUSINESS WIRE)--iBASIS, the leading provider of communications solutions for operators and digital players worldwide, announced that MTarget, a French B2B direct marketing services provider specialized in mobile solutions, has selected iBASIS to deploy campaign management via programmable voice calls for call centers and businesses in banking, finance, and retail.

Business customers will benefit from a flexible and cost-efficient CPaaS solution that uses voice services for their marketing campaigns, security via multi-factor authentication, notifications, and customer services. The easy and quick customization of defined voice messages through APIs will help them reach an identified group of users in a limited period of time. The cloud-based, ready-to-deploy voice CPaaS solution is a very cost-efficient channel to market with no upfront CapEx investment or commitments required. The purely consumption-based pricing structure allows service providers to be more flexible and create their own commercial models.

“The iBASIS Network and their cloud-based portfolio is a perfect fit for us as they combine global coverage, scale, and technology innovation. Our direct marketing campaigns require high quality and capacity (up to 10,000 simultaneous calls) and iBASIS demonstrated and delivered both. By integrating their carrier channel reach, we are unlocking the potential for a new range of direct marketing …
MTarget Selects ​​iBASIS to Introduce CPaaS Mobile Marketing Campaigns via APIs - ACROFAN
2022-05-10T05:11:04Z
The requested URL /detail.php?number=660768 was not found on this server.
The 4A's And Understood On Plans To Better Reach Neurodiverse Talent In Adland | The Drum
2022-05-10T03:11:43Z
The Drum sits down with social impact organization Understood and US ad agency body The 4A’s to find out more about how they’re working to accommodate neurodiversity in agencies.

Understood, an organization for those with learning and thinking differences such as ADHD and dyslexia, has unveiled a comprehensive diversity, equity and inclusion offering that includes disability inclusion training, as well as workplace assessment and action plan services for employers invested in building inclusive workplaces.

It has been launched with key partners including The 4A’s (American Association of Advertising Agencies).

Over 70 million people in the US have learning and thinking differences, as do around 1 million in the UK. Commonly characterized as neurodiversity, these are invisible disabilities and are often stigmatized and overlooked – particularly in the workplace. Employee wellbeing can suffer as a result and bosses lose out on the best of their talent.

“One in five of all of our employees learns and thinks differently, so it’s imperative to shape our workplaces to be inclusive,” says Yvonne Cowser Yancy, chief administrative officer and head of workplace at Understood.

However, Cowser Yancy adds that many workplaces have a long way to go when it comes to accommodating neurodiversity. “A recent study [Understood] did shows …
Disney Jumps on the Media Bandwagon with its New Members Only Club - eTurboNews
2022-05-10T01:44:48Z
It seems nowadays, if you want to watch something really special on your TV, your phone, your tablet, or read about the latest news, you have to pay to be a member so you can live stream exclusive content. Not wanting to be left behind in this newest media marketing tool, Disney launched its new “Fan Club.”

Shining, shimmering, splendid. Disney Cruise Line’s newest ship, the Disney Wish, is all that and more, and the new issue of Disney twenty-three provides every detail adventurers need to know before hitting the high seas on their way to a whole new world of experiences. From the delicious cuisine to the dazzling entertainment, readers will enjoy spectacular photographs and artwork (including the publication’s exclusive cover) while hearing from the Walt Disney Imagineers and creatives who crafted this work of art on water.

Plus, the biggest stars in the Disney galaxy sat down to discuss a swath of incredible new projects. Ewan McGregor talks about reprising his role as the title character in the new Lucasfilm limited series for Disney+ Obi-Wan Kenobi and reveals what drew him back to the lightsaber. Chris Evans takes us to infinity and beyond in Disney and Pixar’s Lightyear, in which …
Why Is It Important To Have A Defined Purpose? | The Drum
2022-05-10T00:56:36Z
Experiential agency GottaBe Marketing recently rebranded, offering an opportunity to reflect on the business’s 14-year journey. It decided that it also needed to redefine its purpose to align with the brand. But what is purpose, and how does defining it benefit your brand? GottaBe’s Martin Rothwell investigates.

Purpose is why you do what you do. It is the be-all and end-all of your brand and should be clear for consumers, so they know why you sell the products or services you offer. Everyone knows what you do; most people know how you do it; but, unless you make your purpose clear, they don’t know why you do it.

The ‘why’ is the most important factor when defining purpose. It can differentiate you and connect your purpose with your consumer. This is especially important in oversaturated markets. It’s why companies selling FMCG products gain B Corp certifications – because they know they need to have a purpose to differentiate.

Why is it important to define your brand purpose?

Consumers like to know from whom they are buying. A defined purpose shows them this. When you define your purpose, your business is telling the world who you are, what you do and, most importantly, why you …
Global Female Fragrance Market 2022-2028 Regional Analysis, Types, and Applications
2022-05-10T00:34:09Z
MarketsandResearch.biz just issued Global Female Fragrance Market from 2022 to 2028, a report that emphasises the Female Fragrance industry’s projected market growth, opportunities, and current dynamics. Businesses looking to launch a product or increase their reach in the Female Fragrance market will find the research valuable. It will also benefit suppliers and customers in connected industries.

Further, the drivers responsible for the growth of the market at the global and regional levels are analyzed. The report has encapsulated up various factors that have or are contributing to the market significantly. A thorough analysis of the market background has been provided in the report.

The Female Fragrance report’s research methodology is broad and organised in such a way that every facet of the industry is addressed. The information is gathered from primary and secondary sources and double-checked by industry professionals. The firm has professional corporate relationships with a variety of businesses as well as a strategic alliance with freelance consultants from across the world. The company’s analysts additionally gather data and analyse patterns based on information obtained from supply and demand side value chain intermediates.

Types which are as follows:

Applications which are as follows:

The key players in the market include:

Report contains the key area …
Creating Data-driven Strategies And Unlocking Additional Value In Fashion Marketing | The Drum
2022-05-10T00:23:56Z
The fashion industry is impacted immensely by a long list of variables often out of the retailer’s control. Whether it’s significant return rates, changing product margins or the probability of customers returning to your brand, zooming into what is really happening under the hood of your data allows you to navigate more efficient, profit-boosting marketing. Chris Attewell, chief executive officer at Search Laboratory, considers the evolution of retail.

With online retail continuing to grow at a record-breaking pace and rising customer expectations, sculpting data-driven motives is key to evolving your digital marketing into a mature and sustainable strategy.

Search Laboratory has produced a white paper delving deep into searching for additional value in the fashion industry. Data experts discuss the power of looking at individual product metrics and forming a bespoke, data-driven strategy best suited to your market. It is not uncommon for products that appear to be driving the highest revenue to be actually operating at a negative ROI when additional factors are accounted for.

After considering some of the key challenges fashion faces in the likes of margins, returns and customer lifetime value, data begins to reveal the enormous environmental and economic costs distorting your profits. From a top-level snippet into …
Christie's And Sotheby's Geneva Jewelry Auctions Place Quality Over Quantity - Global Circulate
2022-05-10T00:03:03Z
Places like New York, Hong Kong and London certainly have impressive jewelry auctions each year, but Geneva still reigns supreme. Christie’s and Sotheby’s are hosting their spring Magnificent Jewels sales this week and while the number of lots are down from previous (pre-Covid) years, there are some high-quality gems and jewels available.

Christie’s Geneva sale on Wednesday features two exceptional diamonds, “The Rock,” and “The Red Cross Diamond.”

At 228.31 carats, The Rock (pictured above) it is the largest white diamond to ever appear at auction. The pear-shaped diamond has been graded by the Gemological Institute of America as having G color, VS1 clarity, with excellent polish and symmetry. Its estimate is $20 million to $30 million, making it the top jewelry lot of the week.

This is followed by an equally impressive gem with a long history with Christie’s. The Red Cross Diamond is a 205.07-carat, Fancy Intense Yellow diamond cushion modified brilliant-cut with

VS2 clarity. It was cut in the shape of a Maltese cross. Estimate upon request.

It was first sold at Christie’s London in 1918 with proceeds benefitting the International Red Cross. It was sold again in 1973 at Christie’s Geneva where it fetched more than $1.8 million. For its third …

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80
Feeds in English