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Internet Advertising Market 2022 Size, Share, by Key Vendors Demand, Development ...
2022-05-10
A newly released Internet Advertising Market report 2022 provides a wealth of insights on the growth outlook of global Internet Advertising market. It offers short-term and long-term growth projections of the market, banking on in-depth analysis of the various growth factors that are shaping up the market performance and would continue to do so. The report focuses on both direct and indirect, and positive and negative factors to provide a fact-based assessment.

All the data that has been presented in report is extracted from authenticated sources to ensure their reliability. Surveys conducted related to current and prospective market conditions of Internet Advertising are strictly based on industry experts’ opinions. Report coverage is broad and spans from key market dynamics and regional analysis to company profiles and expert recommendations. Growth driving and challenging factors are thoroughly examined to help readers focus on the most impactful aspects of growth. The study reveals a set of market growth constraints to provide sound knowledge about the existing and potential challenges to business growth, which would play an important role for Internet Advertising companies while strategy designing.

Demand for Internet Advertising in global market is further assessed on the basis of the current and projected performance of …

Traditional Advertising Agency Services Market Size 2022 Analysis by 2029 | Key Players
2022-05-10
This study is one of the most detailed and accurate ones, focusing solely on the global Traditional Advertising Agency Services market. It sheds light on important factors affecting the growth of the global Traditional Advertising Agency Services market on several fronts. Market participants can use

Alibaba Jack Ma's detention refuted by authoritarian sources in China - Marketing Interactive
2022-05-03
A person surnamed Ma has reportedly been imposed curbs in Hangzhou by Chinese authorities. However, a report from CCTV said the accused person’s name contains three Chinese characters instead of two, as Ma's name contains two Chinese characters only.

According to Chinese state media CCTV, the person was placed under compulsory measures after being accused of inciting subversion of state power and other activities endangering national security. The case is under investigation, according to the same report. Former editor-in-chief of Global Times Hu Xijin said on his Weibo that he had confirmed the news with an "authoritative department" about the news. The name of the detained person contains three characters. "Reports that mention the detained person with his or her name containing only two characters are incorrect," he said.

Associate professor of the college of international relations, Huaqiao University Huang Rihan also posted a set of photos showing Ma plating tress, confirming that Ma is safe. He added, "He was plating trees on 1 May." In another post, he said," The person who mistakenly wrote the news should bear the responsibility. With the difference of only one character, the stock loses ¥100 billion."

Headquartered in Hangzhou, Alibaba is one of the tech companies …

Tena's Frank And Funny Campaign Shows Unspoken Realities Of Menopause | The Drum
2022-04-29
Tena and AMV BBDO have revealed the heart-warming and humorous ad campaign that won it the £1m Diversity in Advertising Awards from Channel 4. The brand’s CMO and agency creatives reveal their thinking behind the work.

Tena’s frank and funny new campaign focuses on the relationship between a daughter and her mother as she navigates the menopause. It’s an unusual treatment, but agency AMV BBDO developed the concept armed with a “horrifying” statistic that over 80% of women will rarely talk to their own mothers about the experience.

“We know that the conversation is not there today – at work, at home or with your kids,” says Meta Redstedt, the global master brand and communications director at Tena.

“Women normally never talk with their mum about the menopause. And we know from the statistics that if women are better prepared, they will suffer less from the symptoms and feel better about the whole thing. So we wanted to have an inter-generation conversion that women could identify with.”
• Former Boots CMO’s message to agencies ignoring the menopause: ‘It matters’

The spot also leans into the idea that menopause is often spoken about as puberty in reverse. But while teenagers are told it’s a time of …

WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based ...
2022-04-27
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1.

WPP’s measure of organic growth is like-for-like revenue less pass-through costs (not exactly the same as its rivals.) In Q1 the US grew 8.9%, UK 8.1%, Germany 16.1%, China 11.9% and India 25.1%. Most of WPP’s businesses performed either well or reasonably although it’s a changing picture at WPP with a big media agency reorganisation (some would say rationalisation) also announced (full story below,)

WPP has also confirmed its intention to enter end-to-end digital commerce with its new Everymile entity.

CEO Mark Read says: “The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology.

“The war in Ukraine has created an appalling humanitarian crisis. We continue to support our people in Ukraine, many of whom are now displaced, with financial and practical assistance. Our partnership with the UNHCR on their emergency fundraising appeal has generated $150 million to date, including over $1.3 million from …

Internet Advertising Market 2022 Business Strategies – JCDeCaux South Africa (Pty) Ltd ...
2022-04-25
A detailed overview of the market share, growth prospects, and opportunities is presented by the global Internet Advertising market report. Furthermore, this study report provides an extensive review as well as a breakdown of the company’s major market leaders. The research study reflects on recent trends pertaining to the many service providers operating in the Internet Advertising market. In addition, the industry study aims to examine both the global environment and industries thoroughly. The Internet Advertising study offers a comprehensive review of the service providers along with the execution of their market strategies in the global Internet Advertising industry. Detailed analysis on growth aspects, market share, scale, and major players is supported by the research report of the Internet Advertising market.

King James Advertising Cape Town (Pty) Ltd

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Kena Outdoor (Pty) Ltd

JCDeCaux South Africa (Pty) Ltd

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Horsley’s Marketing Services CC

McCann Worldgroup South Africa (Pty) Ltd

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ADreach (Pty) Ltd

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Outsmart Out of Home …

VMLY&R appoints first chief growth officer in Asia | Marketing
2022-04-25
VMLY&R has promoted Camellia Tan to the newly created role of chief network growth officer in Asia. In this role, Tan will be responsible for the planning, design and execution of VMLY&R’s growth strategy for Asia, focusing on new and existing markets in line with key network client opportunities. She will also ensure that the company is prepared to operationally support existing and new businesses by way of building, buying, and integrating capabilities.

Prior to this, Tan was managing director of VMLY&R’s network development in Asia for four years during which she set up the ecommerce practice in Southeast Asia. She also grew the agency’s Caltex remit from regional brand AOR to become the network's integrated lead agency—this included digital transformation covering data, marketing automation and experience design. Tan also played a big role in integrating capabilities during the company’s merger with Geometry by creating offerings for shared clients including subscription commerce, data-driven marketing, and service design.

Tan is a veteran at both VML and Young & Rubicon prior to the companies’ merger, and climbed the ladder from a senior account director role in 2010. In her new role, she will be based in Singapore reporting into Yi-Chung Tay, CEO of VMLY&R …

Xiaohongshu reportedly cuts underperforming staff - Marketing Interactive
2022-04-25
Chinese social platform Xiaohongshu is reportedly cutting about one-tenth of its staff amid the authority's crackdown on tech companies.

According to multiple reports including Reuters and theSouth China Morning Post, the layoffs were the results of an annual performance review conducted in March, in which the company found that about 10% of its employees' performances failed to reach expectations. Also, it was reported that the layoffs were first covered by local Chinese media outlets. Reuters' report said the layoffs affected multiple departments of the company in Beijing and Shanghai.

MARKETING-INTERACTIVE has reached out to Xiaohongshu for more details.

Tech companies have been facing difficulties since last year as the Chinese government tightened its grip on the sector. For example, a report from the South China Morning Post said that Kuaishou, ByteDance and streaming platform iQiyi were laying off their staff. The report stated that while it is common for Chinese tech companies to sack underperforming employees at the end of each year, the scale of staff cuts was bigger than usual given the Chinese government has been cracking down on the tech sector this year. The report said Kuaishou had started laying off employees who received low scores in performance reviews. These employees …

Traditional Advertising Agency Services Market Quality & Quantity Analysis - Buckeyes 101
2022-04-22
JCMR recently Announced Traditional Advertising Agency Services study with 250+ market data Tables and Figures spread through Pages and easy to understand detailed TOC on “Traditional Advertising Agency Services. Traditional Advertising Agency Services industry Report allows you to get different methods for maximizing your profit. The research study provides estimates for Traditional Advertising Agency Services Forecast till 2030*. Some of the Leading key Company’s Covered for this Research are Epsilon, Televerde, 360I, COX Media, MDC Partners, WPP, Fred & Farid Group, Fuse, WPP, MullenLowe, Saatchi & Saatchi, Wieden Kennedy, VML, Sensis, 451 Agency

Our report will be revised to address Pre/Post COVID-19 effects on the Traditional Advertising Agency Services industry.

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Traditional Advertising Agency Services industry for a Leading company is an intelligent process of gathering and analyzing the numerical data related to services and products. This Traditional Advertising Agency Services Research Give idea to aims at your targeted customer’s understanding, needs and wants. Also, reveals how effectively a company can meet their requirements. The Traditional Advertising Agency Services market research collects data about the customers, Traditional Advertising Agency Services marketing strategy, Traditional Advertising Agency Services competitors. The Traditional Advertising …

Global Traditional Advertising Agency Services Market 2022 Sales Revenue, Opportunity ...
2022-04-20
According to a recent analysis by MarketQuest.biz, the worldwide Global Traditional Advertising Agency Services Market sector is expected to grow significantly from 2022 to 2028. To effectively develop a projection and deliver expert information to financial backers, the analyst undertakes a complet


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