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Washington State coach Kyle Smith navigating 'tricky' offseason impacted greatly by transfer portal
2022-05-08
PULLMAN – Kyle Smith summed up his off-season so far.

The Cougars wrapped up their best season in a decade March 29, when they bowed out of the NIT Tournament in the semifinal round in New York with a loss to Texas A&M. Over the five weeks that followed, the NCAA transfer portal depleted much of WSU’s roster, claiming four regulars in the team’s lineup.

“It’s been tricky because, obviously, with the portal and NIL (name, image and likeness deals), it’s kind of changed college basketball as we know it,” Smith said.

“Really, since Day One, we’ve been trying to manage our roster and learn how to do this.”

WSU’s staff is navigating a chaotic off-season, looking for immediate-impact signees and new depth while holding out hope that somebody in the portal decides to return to Pullman.

“I’m OK with the portal and I understand it,” Smith said. “We’re trying to figure it out, but you have to kinda re-recruit your team. You gotta figure out the path moving forward, then you got the next class coming in, too.

“So, it’s been busier than we’d like, but it’ll all work out. I don’t think any coach prefers it, but a lot of coaches are in the …

Pitch Update: Publicis tops JPMorgan new biz rankings with 'major' reviews upcoming - Campaign
2022-05-06
Publicis Groupe has come top of the rankings among the big six agency groups so far this year in JPMorgan’s regular round-up of new-business reviews across creative and media.

A research note from the US investment bank cited Publicis’ recent media wins, including ABInBev across most of the world, PepsiCo in China and LVMH in the UK and France, up until the end of April 2022.

“Other major account reviews still in process include Nike media, Burger King media/creative, Kohl’s media, Crocs, HBO Max creative, and Ekaterra media,” JPMorgan said.

The busy new-biz market fits with what agency groups have been saying – despite global economic uncertainty and fears of a slowdown because of inflation.

Mark Read, the chief executive of WPP, told Campaign that “there’s still a healthy new-business pipeline” after a surge in activity in 2021 and it is “close to where it was this time last year”.

Sir Martin Sorrell, executive chairman of S4 Capital, was also bullish. “Encouragingly, our current pipeline is proportionally ahead of last year's level following a fast start to 2022,” he told investors at the company’s delayed annual results.

Virgin Media O2 is calling for another review following its £31bn O2 and Virgin Media merger. The telecoms giant …

Virgin Media O2 on the hunt for lead customer marketing agency - Campaign
2022-05-06
Virgin Media O2 is reviewing its lead customer marketing agency following its £31bn O2 and Virgin Media merger.

Pitch Update: Aldi goes shopping and Gü tries its luck



O2 appointed Lida as its direct marketing agency in 2011 after the agency won a three-way pitch, managed by the AAR, against the incumbent Archibald Ingall Stretton and EHS 4D.

Lida merged with M&C Saatchi in January 2020 during a challenging time for both agencies, and the new entity took over the O2 business.

O2 has since merged with Virgin Media, announcing the deal in May 2020, which has prompted the review of its CRM.

This follows a series of reviews for Virgin Media O2, as it announced a review of its media account in April, in addition to VCCP winning its creative account against Adam & Eve/DDB in March.

Rapp was Virgin Media's CRM incumbent and the agency has confirmed it will be repitching for the account.

A Virgin Media O2 spokesperson said: “We are currently carrying out a pitch process to appoint a lead customer marketing agency for Virgin Media O2. We regularly review the partners who work with us and, following our merger, we are refreshing our agency partnership in this area.

“We have shared this information …

Direct Marketing Solutions Market is set to experience a significant growth rate - themobility.club
2022-04-28
Global Direct Marketing Solutions Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries , Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and gr

Inside The Virgin Media Campaign That Reconnected Big Issue Vendors With The Public | The Drum
2022-04-22
Rapp won the ‘Best Paid Social’ category at The Drum Awards for Digital Advertising 2022 with work for The Big Issue. Here, we find out more about what went into this successful project.

In 2020, Big Issue vendors were losing £100,000 in donations each week. And their biggest sales period – the run up to Christmas – was obliterated by lockdown. So, when the public couldn’t get to the high street, how could the charity bring the high street to them?

With fewer opportunities to get out of the house, internet usage was soaring. And with the face-to-face connections that Big Issue vendors rely on no longer possible, Rapp recreated those moments of humanity in a place it knew people were managing to connect with one another – social media.

With 350,000 followers, Virgin Media had the power to connect vendors with a huge new audience. While the brand had already been offering financial support in the form of donations to regional Big Issue offices throughout December, it wanted to go above and beyond the traditional corporate support for its charity partnership.

Eight days before Christmas, Virgin Media handed over its official Twitter account to the Big Issue to create Twitter Street, a place …

The Drum Awards For Digital Advertising Winners Revealed: See The Best Digital Ads Of 2022
2022-04-21
The finest digital advertising campaigns, teams and talent of 2022 have been rewarded at The Drum Awards for Digital Advertising. We take a look at this year’s winners and find out how they wowed the judges.

Mental health organization Over The Bridge and its agency Rethink clinched the Grand Prix at The Drum Awards for Digital Advertising with an ingenious AI campaign revealing the music we missed out on when Kurt Cobain, Jimi Hendrix, Jim Morrison and Amy Winehouse were taken from us too soon.

The Canada-based non-profit, which supports musicians with their mental health, impressed the judges with the ’lost tapes of the 27 club’ – new computer generated recordings of the four legendary musicians released on streaming services to counter the romanticized narrative around ’the tortured artist’ and urge those facing struggles to seek help before it’s too late.

Staying on the music theme, this year’s Chair Award – selected by jury head Jessica Leong, associate director for programmatic trading at WarnerMedia – was awarded to The7Stars and recipe box company Gousto, which teamed up with Spotify to match up listening habits with dinner recommendations.

The winners were crowned at a ceremony held in front of a live audience at The Drum …

Direct Marketing Tools Market Growth Rate Analysis 2022 – Rapp, Epsilon, Wunderman
2022-04-21
This global Direct Marketing Tools market research report provides the industry leaders the crucial market information to help them make more informed decisions. The data or information provided in this report can be used by policy-makers, industry leaders, and other communities interested in the Di

RAPP MENA builds an innovative central marketing hub, after the Mercedes-Benz account win
2022-04-21
Following the announcement of Omnicom winning the Mercedes-Benz account in November 2021, <mark>RAPP</mark> MENA,<mark>RAPP</mark> MENA had to identify a saleable base solution that could service the GDs in more than 45 countries

The New York Irish Emgirant
2022-04-20
New Research Report on Direct Marketing Services Market which covers Market Overview, Future Economic Impact, Competition by Manufacturers, Supply (Production), and Consumption Analysis

The market research report on the global Direct Marketing Services industry provides a comprehensive study of the various techniques and materials used in the production of Direct Marketing Services market products. Starting from industry chain analysis to cost structure analysis, the report analyzes multiple aspects, including the production and end-use segments of the Direct Marketing Services market products. The latest trends in the industry have been detailed in the report to measure their impact on the production of Direct Marketing Services market products.

With the present market standards revealed, the Direct Marketing Services market research report has also illustrated the latest strategic developments and patterns of the market players in an unbiased manner. The report serves as a presumptive business document that can help the purchasers in the global market plan their next courses towards the position of the market’s future.

Get sample of this report @

Leading key players in the Direct Marketing Services market are –

Wunderman, MRM//McCann, Harte-Hanks Direct, Merkle, Rapp, FCB, BBDO, OgilvyOne, SourceLink, Epsilon, Harland Clarke Corp, Leo Burnett, Acxiom

On the Basis of Application:

Business to …

How The World's Top Holding Companies Are Celebrating Earth Day 2022 | The Drum
2022-04-18
<mark>RAPP</mark> is partnering with Ecologi to help reforest land in South America against the total combined square


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