Publicis In-Motion gets Shonali Sharma for Arc Worldwide's Delhi office - Campaign India
2022-05-10
Publicis In-Motion has announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office.
Sharma's mandate is to make Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms.
Sharma moves from Fables Expersive, where she was chief executive officer.
She will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera, head, Publicis In-Motion.
Vadhera said, "In 2022, Publicis In-Motion is looking at scaling up in a big way. I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise."
Sharma said, "I am excited to be a part of Arc’s continued success in India. Parveen has always been a great visionary, and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”
With a career spanning over 18 years, Sharma has worked with Candid Marketing Services, Ogilvy, and Cheil, …
Goafest 2022: From Ogilvy India To McCann—who's In, Who's Out, And Who's In-between
2022-05-09
n 2013, JWT India (now Wunderman Thompson India) made headlines the world over for all the wrong reasons. The agency created a set of three ads for Ford Figo without the client’s approval, uploaded them online, and entered the work in the Creative Abby competition at Goafest. It was after their appearance at Goafest that the ads blew up the Internet.The most controversial of the three ads featured a caricature of former Italian Prime Minister Silvio Berlusconi. The ad showed Berlusconi grinning and flashing a victory sign from the driver's seat, with over-sexualised caricatures of women bound and gagged in the car's boot. It led to a wave of global attention and criticism. JWT India withdrew the ads from the competition. The global CMO of Ford condemned the ads. Heads rolled. Senior leaders at Ford and the agency in India lost their jobs.While the industry was reeling from this shock, Publicis Groupe India’s agency Leo Burnett pulled two entries, which were part of its campaign for Tata Salt Lite, from the radio category. The agency had not submitted the mandatory letter of approval from the client for the campaign to be entered into the competition. BBDO India and DDB Mudra's …
DeepIntent's "Innovating with Intent" Summit Highlights the Future of CTV in Pharma - Yahoo Finance
2022-05-09
Leading ad tech innovators and thought leaders from companies including Publicis Health Media, LiveRamp, VAB, FreeWheel, DoubleVerify, LG Ads Solutions, and more joined DeepIntent to discuss the opportunities available to pharma marketers with CTV
DeepIntent's exclusive May 5 event explored important topics including reaching patient audiences with precision, CTV identity resolution, and effective measurement with ACR data
NEW YORK, May 9, 2022 /PRNewswire/ -- Healthcare advertising technology company hosted a first-of-its-kind summit for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on the future of this past Thursday.
DeepIntent's summit showcased an exclusive crowd of advertising technology innovators and thought leaders from CTV trailblazers including Matterkind, LG Ads Solutions, Integral Ad Science, Magnite, Oracle, DoubleVerify, ID5, LiveRamp, TransUnion, Publicis Health Media, FreeWheel, the Video Advertising Bureau (VAB), and more.
"CTV is the new brand battlefield. It's a war that will be fought with technology and data. The pharma brands who seize the opportunity to lean in, test and learn, and build relationships with innovative partners will be the best positioned to outcompete and outperform their competition," said Chris Paquette, Founder and CEO at DeepIntent, who delivered the keynote about the State of Pharma CTV.
As previously reported, DeepIntent has seen …
Publicis In-Motion Onboards Shonali Sharma To Head Arc Worldwide's Delhi Office
2022-05-09
Shonali brings with her eighteen years of solid experience in experiential marketing, brand development, sports marketing, integrated marketing and communication.
Publicis In-Motion on Monday announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi Office.
Publicis In-Motion is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move.
As Head of Arc Worldwide’s Delhi office, Shonali will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels & platforms. Shonali will closely work with the India leadership team of ARC worldwide helmed by Pravin Vadhera.
Shonali brings with her eighteen years of solid experience in experiential marketing, brand development, sports marketing, integrated marketing and communication.
In the past, she has worked with agencies like Candid Marketing Services, Ogilvy Action, Cheil Communications, along with managing the PGAI Tour and launching Delhi Daredevils at the IPL. She has worked across a range of brands from telecom (Idea, Vodafone, Motorola), FMCG (Pepsi, Cadbury's, Revlon, Samsung) and media (National Geographic, Discovery Networks) to technology (Microsoft, Lenovo) and pharma (Novartis) amongst others. Her work has earned her numerous awards.
Praveen Vadhera, Head, …
Publicis and IPG will pay for travel for abortions for U.S. employees | Ad Age Agency News
2022-05-09
Interpublic Group of Cos. and Publicis Groupe will cover the cost of travel related to abortion care for their employees, Ad Age has learned. The moves make them the latest holding companies to update their U.S healthcare benefits after a Supreme Court opinion was leaked that suggested the court will soon strike down the landmark 1973 Roe v. Wade ruling, which legalized abortion nationwide.
"IPG is updating its U.S. healthcare benefits to provide funding for travel that provides consistent access to healthcare, including abortion care and other critical medical services,” according to a spokesman for the holding company.
Publicis reassured its employees of its abortion care benefits during a global meeting last week.
Dentsu, WPP, IPG, Publicis Weigh In On Abortion Access Following Supreme Court Leak | The Drum
2022-05-09
As protests grip cities across the globe and the news cycle heats up following last week’s leak of a Supreme Court draft decision indicating that Roe v. Wade may soon be reversed, adland’s biggest players weigh in.
The world’s top advertising holding companies are sharing their stance on abortion access in the US and rolling out new policies that support employees’ abilities to receive reproductive care in light of a leaked Supreme Court draft suggesting that the Court is poised to reverse the landmark ruling that in 1973 legalized abortion in the US.
Here’s what the industry's heavyweights are doing:
A spokesperson for the company today tells The Drum: “We are encouraged to see such robust industry support for consistent and equal access to women’s healthcare across the United States, and importantly, Dentsu current healthcare benefits include the reimbursement of travel (inclusive of transportation, lodging and meals) expenses for any medical care service, including abortion, that isn’t available within a 50-mile radius of where one lives.”
WPP was the first holding company to announce updates to its healthcare policies in light of last week’s news.
In a leaked internal memo sent Friday, May 6 from the company’s chief executive Mark Read, WPP reportedly announced it …
Publicis In-Motion onboards Shonali Sharma to head Arc Worldwide's Delhi office - Brand Equity
2022-05-09
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesT
Publicis In-Motion appoints Shonali Sharma as Head of Arc Worldwide, Delhi - Exchange4media
2022-05-09
Sharma will focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels & platforms
Publicis In-Motion today announced the appointment of Shonali Sharma as Head of Arc Worldwide’s Delhi Office.
Publicis In-Motion is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move. Part of Publicis In-Motion, Arc Worldwide, specialises in brand activation, experiential engagement and shopper marketing . With a strong team of over 150 professionals, Publicis In-Motion’s expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.
As Head of Arc Worldwide’s Delhi office, Shonali will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels & platforms. Shonali will closely work with the India leadership team of ARC worldwide helmed by Pravin Vadhera.
In India, Arc has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil …
Aniruddha Deb joins the DDB Mudra Group | Advertising | Campaign India
2022-05-09
DDB Mudra Group has announced the appointment of Aniruddha Deb as executive vice president and head of business – North.
In his new role, he will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide, in the North office.
Deb moves from Wunderman Thompson, where he was senior vice president and executive business director.
He will report to Ashutosh Sawhney, managing partner – North, DDB Mudra Group.
Sawhney said, “The last two years have accelerated clients’ needs for ‘through the line’ consumer-focused marketing. The leaders for this hybrid discipline in our business are rare as they ought to have one foot planted in brand, human insights and strategy and the other in digital, platform-out thinking. Aniruddha’s appointment is in sync with this growing need as he complements both these skill sets with aplomb and has a keen appreciation of what is effective, creative work. We’re excited to see what the future of this hybrid model at the group holds with him on board.”
Deb said, “With the changing landscape of creative agencies and an ongoing digital transformation, only a few networks have truly been able to shape themselves as a truly integrated agency in India, and DDB Mudra Group is clearly one of …
Indigo Consulting onboards Ruchika Tandon as head of marketing and strategic alliances - Afaqs
2022-05-09
Indigo Consulting, part of Publicis Groupe India has strengthened its leadership team and has appointed Ruchika Tandon as Head Of Marketing and Strategic Alliances. She will report to Krishna Chanadaluri, Chief Growth Officer at Indigo Consulting.
In her new role, Ruchika will work closely with key strategic customers of Indigo Consulting to align with their technology landscape and roadmap to co-create compelling JGTM offerings. She will leverage the agency’s unique strengths, further building on its rapid-fire success and momentum.
Tandon comes with a wide spectrum of experience – over 14 years in Telecommunication and BFSI. Before joining Indigo Consulting, she worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices for more than 12 years. Tandon has worked extensively with the sales and product teams across multiple geographies, driving growth and customer success.
Krishna Chandaluri, Chief Growth Officer at Indigo Consulting, said, “We at Indigo Consulting are strengthening our leadership team and are glad to onboard Ruchika Tandon as the Head of Marketing and Strategic Alliances. It is our endeavour to deliver excellence to our clients and we are confident that Ruchika’s rich experience, strong analytical thinking and broad expertise will be an asset to us and will add great …
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