Snapchat wants a piece of the social marketplace
“They’ve made a move into advertising, which is a big play,” Kristen Groh, Publicis Sapient’s consumer products industry lead for North America, told retail news site Retail Dive. “But if you can ta
Apple, Google privacy shift helps ad firms recover from Covid-19 pandemic
and Publicis Groupe SA to reassert their relevance. Caraway Home Inc., an online seller of kitchenware, expects the privacy changes will increase the cost of finding new customers on Facebook, and d
Publicis, Headland, Hotwire, Clarity: PR M&A shifts up a gear with familiar trends
Take Publicis Groupe's two PR acquisitions this year. Revenue at Taylor Herring, the multi-award-winning consumer agency renowned for its punchy stunts, grew a healthy 13 per cent in 2020. For conte
Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic
Massachusetts Sues Marketing Firm for Role in Opioid Crisis
State Attorney General Maura Healey said Publicis Health designed and deployed unfair and deceptive marketing schemes to help Purdue Pharma, a Connecticut drug maker, sell OxyContin, a powerful and
BSSP Bolsters Leadership Team, Taps OMD's Stumpo
Prior to that, Stumpo held senior media positions at PHD Worldwide, Publicis Health Media and MediaHub//Mullen. Liz Corsini is named head of production to oversee the production team and manage the
Experiential Marketing Agency Market Forecast, Trend Analysis & Competition Tracking – Global ...
Major key players in the Experiential Marketing Agency market identified through their market revenues and determined through primary and secondary research are: Interepublic Group of Companies, Uvi
Huge Demand of Healthcare Advertising Market by 2027 | PUBLICIS GROUPE, Syneos Health ...
Healthcare Advertising Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering
Yannick Bolloré interview: 'Havas is stronger now than before virus crisis'
8%), Publicis Groupe (down 6.3%) and WPP (down 8.2%) but better than at Omnicom and Dentsu (both down 11.1%). All of them lagged newer digital disruptors such as You & Mr Jones, run by David Jones, th
Starcom onboards Niti Kumar as chief operating officer
Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions. During her 20 yea