Lecturer / Senior Lecturer for Human Resource Management Program job with RMIT VIETNAM
2022-05-10
Management, you will need to be able to meet the following research criteria: • For candidates with a <mark>PhD</mark>which 2 must be ranked as Scimago Q1 or ABDC A*/A and the remaining as Q2/B. • For candidates with a <mark>PhD</mark>reviewed journal articles, of which 1 must be ranked as Q1/A and
'If you're going to crash the Web3 party, you've got to be brilliant': PHD's Stephenson - Mumbrella
2022-05-06
Speaking at a PHD’s SHIFT event in Melbourne last night, the agency’s global chief marketing officer, Chris Stephenson highlighted the early advice the media agency is offering to marketers on “crashing the Web3 party”.
Speaking to Mumbrella following the event, Stephenson said: “With hindsight, if we look back at Web2 which is where we are now effectively, it’s been a great party if you’re in a high consideration category, long purchase cycles, lots of research, lots of data points, and lots of data generated. If you have all that Web2 is a brilliant party if you’re a marketer.”
“If you’re not high consideration, we’ve seen some marketers have to really temper the expectations around Web2, and the data-driven marketing and performance marketing. We think the equivalent as we look forward is that Web3 is going to be a brilliant party if you’re in a high-interest category.”
Stephenson noted that PHD has been “astonished” with the rate of conversation regarding NFTs and the Metaverse, in particular since Facebook pivoted towards a metaverse focus last year.
“What we’ve noticed from our perspective, we’ve been genuinely astonished, in 20 years I’ve not seen so many conversations jump up so quickly about something.”
On the ‘high-interest categories’ and the …
Neighbors rally to support couple's online wedding with a twist - SHINE News - Shanghai Daily
2022-05-05
Ji is currently doing his <mark>PhD</mark> study at Shanghai University near their home.
Agency roundup: Aberfield Communications; Marketing by PHD; Extreme; and more
2022-05-05
Agency roundup: Aberfield Communications; Marketing by PHD; Extreme; and more
Aberfield Communications has been appointed by York Minster to provide PR and communications consultancy as it implements its Neighbourhood Plan, the biggest programme of works at York Minster and its Precinct in 150 years.
The Leeds-based PR, social media and brand communications agency will be delivering a programme of PR and communications, as well as web and social media support, to raise awareness and generate excitement and support around York Minster’s Neighbourhood Plan.
The masterplan contains a range of projects that aim to enhance the Minster and its Precinct.
Key projects Aberfield will support include the Centre of Excellence for Heritage Craft Skills and Estate Management, the creation of new visitor facilities and a new public square.
Alex McCallion, director of works and precinct at York Minster, said: “Our Neighbourhood Plan sets out how we aim to sustain and enhance the cultural significance and environmental value of York Minster’s Precinct and its buildings, and we needed an agency that would be able to successfully tell our story around how significant these plans are to safeguarding the Minster’s future.
“It was Aberfield’s audience led approach and desire to be a positive influence that really captured our attention …
APAC New Business League: March 2022 report | Advertising | Campaign Asia
2022-05-05
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted t
Ron Baron's Baron Funds 1st-Quarter Shareholder Letter - GuruFocus
2022-05-03
Our tourguide was the plant manager, a 41-year old <mark>PhD</mark> in mechanical engineering who had formerly been
Global Uncertainty Abounds, But Ad Agency Execs Say Media Budgets Are Holding. | Story
2022-05-03
The pandemic’s impact continues to contract, but there are no shortages of things to put advertisers on edge. But with radio now in its traditionally strongest revenue billing months, the heads of the three big ad agency holding companies have some welcome news – budgets are not being cut as marketers still see plenty of opportunities in 2022.
“We are at a moment of elevated global uncertainty across multiple dimensions, whether geopolitical, macroeconomic or in terms of public health. These are part of the current reality facing every company today,” said Interpublic Group CEO Philippe Krakowsky. “Despite these uncertainties, the tone of the business remains positive.”
At IPG, with a roster that includes media buying shops Initiative, Magna, The Martin Agency, Campbell Ewald, and Hill Holliday, Krakowsky said during a conference call with analysts that they had “very strong growth” during the first quarter in their media segment and that is likely to continue.
Krakowsky said each subsequent wave of the pandemic has been “less disruptive” to advertisers. “We’ve spent time with clients,” he said. “The environment for the moment -- with the caveat that there are some uncertainties out there -- is still very active.”
At WPP, the parent of media buying shops …
AMERICAN SKIN ASSOCIATION ANNOUNCES 2022 RESEARCH GRANTS FOR ... - StreetInsider
2022-05-03
This year Angel Byrd, MD, <mark>PhD</mark> of the Howard University College of Medicine, and Jennifer Gill, MD, <mark>PhD</mark>Nicholas Gulati, MD, <mark>PhD</mark> of Icahn School of Medicine at Mount Sinai was selected to receive the award
Former Yellow Wiggle Emma Watkins marries Oliver Brian in Victorian countryside | 7NEWS
2022-05-03
She said her exit was so she could devote more time to her passions - including completing her <mark>PhD</mark> at
PHD Big Winner In Restaurant Brands International Media Review - MediaPost
2022-04-29
Burger King Parent company Restaurant Brands International has awarded Omnicom’s PHD U.S. media agency of record duties for BK and sibling restaurant chains Tim Horton’s and Popeye’s. The Popeye’s remit also includes Canada. The company has also confirmed that Chicago-based OKRP has been selected to serve as the new creative agency for Burger King in the U.S.
Horizon was the media incumbent, having won the account in 2013 after a review. David was the creative incumbent on BK. Both incumbents were invited to defend.
Combined the three brands spend an estimated $500 million on measured media annually according to agency research firm COMvergence, including about $150 million in digital expenditures.
RBI stated that selecting PHD “signals a change for RBI and its brands towards a portfolio view — a shift that optimizes media efficiency and effectiveness across RBI with consistent standards to leverage scale and maximize purchasing power.”
“While each brand will maintain a unique vertical within the broader partnership, a portfolio relationship leverages the buying power of all brands. PHD brings a strong background of QSR experience, and they will be leveraged as a strategic business partner responsible for accelerating a data-driven, omni-channel planning approach for each brand.”
As for OKRP the client cited …
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