WPP and Epic Games team up to grow metaverse offering - Marketing Interactive
2022-05-06
WPP and Epic Games have partnered to help WPP agencies deliver digital experiences for client brands in the metaverse. As part of this collaboration, WPP teams will work closely with Epic Games to learn how to build next-generation interactive experiences leveraging Unreal Engine, a real-time 3D creation tool used across a range of industries such as games, film, architecture, fashion, automotive, music and live events, for virtual production.
With this new training programme upskilling WPP creatives and technologists, they will be able to create new, custom experiences and build imaginative worlds for brands inside online games such as Fortnite. The new metaverse curriculum offers three separate tracks of learning for executives, creative practitioners, and media experts and strategists.
"We think of WPP as the creative transformation company, one that embraces new environments like the metaverse and sees the potential for clients. Epic Games’ technology is world-class, and we are delighted to partner with it to raise the bar for social experiences in virtual worlds on behalf of our clients,” Nilufar Fowler, executive vice president of strategic partnerships at WPP, explained.
Matthew Henick, VP of Metaverse Development at Epic Games added: “The collaboration between Epic, WPP, its clients and the creator community will accelerate …
Dior Beauty launches brand ambassador chatbot campaign on Instagram
2022-05-06
French luxury fashion brand Dior Beauty has launched a campaign with brand ambassador @Jisoo, giving @diorbeauty’s 9.6m Instagram followers access to four days of exclusive content and conversation with the muse of the new Dior Addict shine lipstick campaign over WhatsApp. Dior has collaborated wit
PropertyGuru Group appoints director of marketing operations
2022-05-06
PropertyGuru Group has appointed Adrian Tan (pictured) as director of marketing operations, reporting to CMO and MD, fintech, Bjorn Sprengers. In his new role, Tan is responsible for establishing digital marketing strategies and driving operations that address unique opportunities across four of PropertyGuru’s five markets, namely, Singapore, Malaysia, Thailand, and Indonesia.
Tan will also focus on the Group's leadership in engaging market share and bolstering value creation by acquiring quality audiences and generating quality leads to support customers. With its three business units, marketplaces, fintech, and data and software solutions, the Group is working on its aspiration to become the property "trust platform" for Southeast Asia and further enable confident decisions in the property industry.
Tan was previously head of digital marketing at iProperty.com.my which was under REA Group. Last May, PropertyGuru Group acquired the shares of REA Group’s operating entities in Malaysia and Thailand: iProperty.com.my, Brickz.my, thinkofliving.com and Prakard.com. Tan spent three years at iProperty.com.my before it was acquired.
Before that, he was with Meta as client solutions manager for two years driving a diverse client portfolio that includes brands from the travel, telco, FMCG, automotive, property, and QSR categories in Malaysia, his LinkedIn said. He was also responsible for forecasting, monitoring, …
Ads Of The Week: Peanut Reframes Female Healthcare And Ikea Releases Seedballs | The Drum
2022-05-04
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
This week, the online community Peanut released a gallery of illustrations that aims to accurately represent the diversity of women and their bodies within the medical field, retail giant Ikea partnered with WWF for its Swedish Seedballs campaign and Erdinger welcomed Liverpool manager Jürgen Klopp back as its brand ambassador.
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Peanut’s campaign drives home the message that women have historically been misrepresented in healthcare, typically being portrayed as white, slim, hairless, young and able-bodied. However, the reality is there is no ‘normal’ when it comes to body types. The online community addressed real-life experiences in the images, which include bruising from IVF injections, C-section scarring and jaundice in babies of different ethnicities.
Vote for the work here
Ikea and WWF Denmark teamed up to create a new version of the furniture chain’s iconic snack, made out of soil, clay and wildflower seeds. But rather than chowing them down, they are encouraging people to take the balls home and throw them into their garden or balcony.
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Erdinger: Don’t Forget The Best Bit by MediaCom
Liverpool FC manager Jürgen …
Girish Menon takes on global role at GroupM Nexus - Marketing Interactive
2022-05-04
Girish Menon has been appointed chief operating officer, global teams at GroupM Nexus. In this new role, he manages the unit's offshore delivery hubs in India, Latin America, and Poland, according to his LinkedIn. GroupM Nexus was formed last month comprising Finecast, Xaxis, and GroupM Services, and is led by global CEO Nicolas Bidon.
Menon was previously VP, client development APAC, GroupM Services for three years. In that role, he ensured the team had the required leadership and resources in the local markets to leverage its global infrastructure and serve the needs of GroupM's account teams and their clients. Before that, he was VP, client development, APAC, [m]PLATFORM, responsible for setting up local market client engagement capability.
He was also CEO, GroupM Malaysia for seven years and MD of GroupM Vietnam for close to two years. During his time in Malaysia, he built the agency's growth strategy and migrated it from a traditional media planning and buying agency to focus on the emerging digital platforms of that time, his LinkedIn said. The platforms included search, organic and biddable social, and programmatic.
In Vietnam, he oversaw MediaCom, MEC, Maxus, and Mindshare. He also launched GroupM Interaction in Vietnam in 2008. Before taking on the …
What the EssenceMediacom Merger Means for GroupM - Adweek
2022-05-03
Christian Juhl outlined a five-year plan when he became GroupM’s CEO in 2019, and consolidation was part of it. Last week’s Essence and MediaCom merger announcement and the formation of GroupM Nexus are part of GroupM’s broader initiative to automate its systems and standardize workflow.
Global Uncertainty Abounds, But Ad Agency Execs Say Media Budgets Are Holding. | Story
2022-05-03
The pandemic’s impact continues to contract, but there are no shortages of things to put advertisers on edge. But with radio now in its traditionally strongest revenue billing months, the heads of the three big ad agency holding companies have some welcome news – budgets are not being cut as marketers still see plenty of opportunities in 2022.
“We are at a moment of elevated global uncertainty across multiple dimensions, whether geopolitical, macroeconomic or in terms of public health. These are part of the current reality facing every company today,” said Interpublic Group CEO Philippe Krakowsky. “Despite these uncertainties, the tone of the business remains positive.”
At IPG, with a roster that includes media buying shops Initiative, Magna, The Martin Agency, Campbell Ewald, and Hill Holliday, Krakowsky said during a conference call with analysts that they had “very strong growth” during the first quarter in their media segment and that is likely to continue.
Krakowsky said each subsequent wave of the pandemic has been “less disruptive” to advertisers. “We’ve spent time with clients,” he said. “The environment for the moment -- with the caveat that there are some uncertainties out there -- is still very active.”
At WPP, the parent of media buying shops …
Quantcast and MediaCom Partner to Fill Skills Gap and Advertising Talent Pipeline - MarTech Series
2022-05-03
Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM’s MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Marketing Technology News: MarTech Interview with Dan Levin, President, COO and co-founder at ViralGains
“Quantcast is committed to providing high-quality industry education to develop the skills that support rapid transformation in digital advertising,” said Konrad Feldman, CEO of Quantcast. “With this partnership, individuals from all backgrounds now have easy access to exciting roles with a leading global media agency and MediaCom gains a pipeline of talent armed with the knowledge and tools to advance the industry’s growth and evolution.”
The Great Resignation and the urgent need for highly skilled and diverse talent made it clear to MediaCom that there were barriers for job seekers and employers in the advertising industry. In a recent LinkedIn poll, Adam Potashnick, Chief Operating Officer at MediaCom U.S., found that “applying and never hearing back” was the most frustrating part of the application process for 59% of job seekers. As a result, MediaCom is addressing the frustration head-on and initiated a program of interviews and offers on the same day. The agency’s unique approach to hiring …
Quantcast and MediaCom Partner to Fill Skills Gap and Advertising Talent Pipeline | Business Wire
2022-05-03
SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
"Quantcast is committed to providing high-quality industry education to develop the skills that support rapid transformation in digital advertising," said Konrad Feldman, CEO of Quantcast. "With this partnership, individuals from all backgrounds now have easy access to exciting roles with a leading global media agency and MediaCom gains a pipeline of talent armed with the knowledge and tools to advance the industry's growth and evolution."
The Great Resignation and the urgent need for highly skilled and diverse talent made it clear to MediaCom that there were barriers for job seekers and employers in the advertising industry. In a recent LinkedIn poll, Adam Potashnick, Chief Operating Officer at MediaCom U.S., found that "applying and never hearing back" was the most frustrating part of the application process for 59% of job seekers. As a result, MediaCom is addressing the frustration head-on and initiated a program of interviews and offers on the same day. The agency's unique approach to hiring new talent streamlines a traditionally longer interview process, …
Quantcast and MediaCom Partner to Fill Skills Gap and Advertising Talent Pipeline | News
2022-05-03
Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
"Quantcast is committed to providing high-quality industry education to develop the skills that support rapid transformation in digital advertising," said Konrad Feldman, CEO of Quantcast. "With this partnership, individuals from all backgrounds now have easy access to exciting roles with a leading global media agency and MediaCom gains a pipeline of talent armed with the knowledge and tools to advance the industry's growth and evolution."
The Great Resignation and the urgent need for highly skilled and diverse talent made it clear to MediaCom that there were barriers for job seekers and employers in the advertising industry. In a recent LinkedIn poll, Adam Potashnick, Chief Operating Officer at MediaCom U.S., found that "applying and never hearing back" was the most frustrating part of the application process for 59% of job seekers. As a result, MediaCom is addressing the frustration head-on and initiated a program of interviews and offers on the same day. The agency's unique approach to hiring new talent streamlines a traditionally longer interview process, which often includes multiple interviews …
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