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Revolving Door Roundup: Essence, Grey, VaynerMedia and More - Adweek
2021-09-24
It’s officially autumn, and every leaf that falls represents another agency employee shifting to a new position. Or perhaps it’s a new client signing, or a new business launch. Whatever those leaves represent to you, they’ll be found in this week’s Revolving Door Roundup, so walk through the door an

How did we get here? Merlee Jayme discusses why sexual harassment has permeated the ...
2021-09-23
Merlee Jayme is closely connected to the current movement to address the decades-long issue of sexual harassment in the Philippines advertising industry. Dentsu International's APAC chief creative officer is herself a victim-survivor of workplace harassment. During a Spikes Asia 2019 keynote on bre

dentsuMB wins mainline advertising mandate for TVS Raider in India - The Financial Express
2021-09-22
dentsu India’s integrated creative agency dentsuMB has bagged the mainline advertising mandate for the newly launched TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India. “The TVS Raider is targeted at Gen Z. With dentsuMB as our

Spokes-animals give China environmental advice | Advertising | Campaign Asia
2021-09-16
Dentsu Mcgarrybowen created the above series of short videos to mark the fifth anniversary of Ant Forest, a gamified environmental initiative available inside the Alipay mobile app. The game lets people earn points for taking environmentally conscious actions such as walking or recycling. Earning a

Transformation Or Clean-up? Dentsu India Hit By Series Of Top-level Exits - Moneycontrol
2021-09-03
The Indian unit of Dentsu Group Inc has been rocked by a series of senior-level exits, potentially causing more departures, and deepening turmoil at the advertising company. In the past two weeks, six senior executives have left Dentsu International India. Four of these executives ran digital entit

Revolving Door Roundup: Cheil Worldwide, M&C Saatchi, Partners + Napier and More - Adweek
2021-08-26
She has also held key strategy roles at sparks & honey, DigitasLBi, and McGarryBowen. Rachel Meyer joins Partners + Napier as director of media. She was previously associate media director at Dentsu McGarryBowen and prior to that, she worked at UM Worldwide. Independent social media agency The So

Subway's CMO on why the brand's transformation is just beginning
2021-08-11
Subway last month rolled out the largest menu update in its history, which was accompanied by an updated visual identity, store remodels, a revamp of its digital ordering and the introduction of direct delivery. To promote the "Eat Fresh Refresh" brand initiative, the QSR launched a star-studded cam

Manulife CMO eyes agency consolidation to drive better creative output
2021-08-04
Ten months after she took over as the CMO of Manulife in APAC, Julie Nestor is employing her experience with consumer-facing companies to reinvigorate the insurer’s brand. The former marketer with hospitality giant Hilton is keen to refresh Manulife’s creative and have a more standard quality of out

Steph Curry, Serena Williams and Tom Brady join Megan Rapinoe in Subway ads
2021-07-13
It was led by the ad agency McGarryBowen, with media planning from Carat. Current Global, Jack Morton, Proof Advertising and United Entertainment Group all supported activation of the campaign. The cast of spokespeople “brings to life our strategy of helping Subway guests make better choices and h

Cannes Lions 2021: All the APAC winners
2021-06-22
The fifth and final release of Cannes Lions 2021 winners Friday evening saw Ogilvy Pakistan and Telenor add a Gold Lion to their collection of Grand Prix awards from earlier in the week, while two APAC markets, Indonesia and Bangladesh, won their first metal of the festival. APAC work managed a sin


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