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“True money in advertising in the long run from global integrated agency-client relationships ...
2022-05-09
While the rumbles of the myriad sessions at Goafest coupled with the clinks of soda cans being opened sounded across the halls of the Grand Hyatt in Goa, Menno Kluin, Dentsu Creative US's chief creative officer stood out; calm in posture and with a light smile on his lips, a clear contrast to the loudness of this annual advertising event and the popular Abby awards.

Kluin was attending the festival as part of the One Show jury; this was the first year of the Abby awards partnering with the One Show, a premier global awards platform. After his session on day two of the festival, he spoke to us on the sidelines.

Citing the examples of Pepsi India using deep fake technology and Cadbury India using AI/ML in its ad, we asked how he, as a chief creative officer, manages equality if a client demands such tech usage without much regard for creativity. Was he worried creativity would take a back seat?

"No, I don't," he replied immediately and says that "it depends on the DNA of the creative leader, on the DNA of the company... if the ask is to do a commercial, you try to do the best possible commercial, if …

Revolving Door Roster Updates: Alkemy X, SalientMG, Engine Creative and More - Adweek
2022-04-29
Danovitz spent the last 20 years at <mark>McgarryBowen</mark> and Saatchi NY / Publicis Groupe.

Publicis Groupe's Le Truc Taps Three Rivals For New Senior Talent - MediaPost
2022-04-19
Earlier she served at agencies including BBDO, <mark>mcgarrybowen</mark> and Publicis Media.

How The World's Top Holding Companies Are Celebrating Earth Day 2022 | The Drum
2022-04-18
Ahead of Earth Day on April 22, top holding companies explain how they’re investing in environmentalism inside their walls, helping clients move the needle on a carbon-free future and driving broader industry-wide change.

Sustainability is a key focus area for us at Publicis, and we have ambitious targets — aligned with SBTi and the Paris Agreement — to double down on our efforts to reduce our environmental impact and become carbon neutral by 2030.

Our Advertising Limiting Impacts & Carbon Emissions offering provides clients with a calculator to assess the impact of their campaigns/projects. Internally, through our dedicated Business Resource Group (BRG) Écologique and Corporate Social Responsibility team, we are working to minimize individual and corporate footprints, as well as discover and share new ways to make a positive environmental impact…

One of our 15 BRGs, Écologique was launched in November 2020 and supports all Publicis Groupe agencies in the US. For Earth Week, [it is] offering a variety of programming and other opportunities for employees to celebrate their sustainability efforts and learn more about making an impact — everything from webinars on reaching net-zero emissions, to podcasts about greenwashing to engaging our employees to share… corporate best practices and Earth Day resolutions. …


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