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Samsung's Abhishek Grover heads to L'Oréal - Marketing Interactive
L'Oréal has appointed Abhishek Grover (pictured) as its chief digital officer, consumer products division, for the South Asia Pacific, Middle East and North Africa (SAPMENA) region. He reports to Shelly Chiang, chief digital and marketing officer, and Manashi Guha, general manager, consumer products division. Grover was most recently head of digital marketing group at Samsung Southeast Asia and Oceania. He was promoted to the role last year, more than two years after he joined as regional digital marketing head, mobile business. MARKETING-INTERACTIVE has reached out to Grover and L'Oréal for additional comment.

According to his LinkedIn post, Grover said that his journey at Samsung was "immensely fulfilling and rewarding", and he was grateful to all of his colleagues for supporting him in his journey at Samsung. "Moving from an agency to a corporate environment, adjusting to a new culture and getting accustomed to an extremely result-oriented outlook took some work. But people made all the difference," he added.

During his time as regional digital marketing head, mobile business, Grover was responsible for data-driven digital marketing strategies and best practices for the region, covering social, CRM, search, eCommerce. Prior to that, Grover was with GroupM for over seven years, last helming the role …

Girish Menon takes on global role at GroupM Nexus - Marketing Interactive
Girish Menon has been appointed chief operating officer, global teams at GroupM Nexus. In this new role, he manages the unit's offshore delivery hubs in India, Latin America, and Poland, according to his LinkedIn. GroupM Nexus was formed last month comprising Finecast, Xaxis, and GroupM Services, and is led by global CEO Nicolas Bidon.

Menon was previously VP, client development APAC, GroupM Services for three years. In that role, he ensured the team had the required leadership and resources in the local markets to leverage its global infrastructure and serve the needs of GroupM's account teams and their clients. Before that, he was VP, client development, APAC, [m]PLATFORM, responsible for setting up local market client engagement capability.

He was also CEO, GroupM Malaysia for seven years and MD of GroupM Vietnam for close to two years. During his time in Malaysia, he built the agency's growth strategy and migrated it from a traditional media planning and buying agency to focus on the emerging digital platforms of that time, his LinkedIn said. The platforms included search, organic and biddable social, and programmatic.

In Vietnam, he oversaw MediaCom, MEC, Maxus, and Mindshare. He also launched GroupM Interaction in Vietnam in 2008. Before taking on the …

Christian Juhl on EssenceMediacom: 'Clients want a single agency to handle brand and ...
The world’s biggest advertising buyer has said it makes sense to merge two of its top agencies, Essence and MediaCom, because “more than anything, clients want a single agency that can handle brand and performance”.

Christian Juhl, the global chief executive of WPP’s Group M, was speaking to Campaign after announcing a major restructure that will also see Mindshare absorb performance agency Neo and the creation of a new activation division, Group M Nexus, to house programmatic arm Xaxis, addressable TV unit Finecast and other digital services.

The strategic ambition is to make Group M’s offer simpler and to drive growth for clients, rather than make savings, according to Juhl, who has been global CEO since October 2019.

He described Group M’s new structure as a pyramid with the three main agencies, EssenceMediacom, Mindshare and Wavemaker at the top, Group M Nexus’s services in the middle and Choreograph, the data arm, at the bottom.

Here is an edited transcript of parts of the interview:

Campaign: This appears to be quite a dramatic series of changes. The attention will be on EssenceMediacom. What’s going on here?

Juhl: We have a five-year strategy for Group M and we outlined that [at the start] two-and-a-half years ago [in 2019] …

The Big Read – Dongfeng (5/6) – Nissan conquers China, but Yulon fails -
Last week we unravelled the complicated lead up to the Dongfeng-Nissan joint venture (DFL). Now it’s time to see how DFL developed since 2003 and what products it makes. It’s the largest enterprise of Dongfeng and one the bigger joint ventures in the country. We also take a look at the fortunes of Yulon, Nissan’s Taiwanese partner, in the Chinese market.

DFL had a promising start in the market. The company took control of Yunbao/Fengshen and the Bluebird model in production. The car did quite well and DFL soon added the smaller Sunny model to the line-up. But the honeymoon period lasted less than a year. In late 2004, DFL general manager Ren Yong became worried about the growing stock of Bluebirds and Sunny’s in the company’s warehouses. The situation became so bad that DFL halted production for an entire month. In January 2005, Ren called a meeting of all important managers to explore why Nissan had lost contact with the market so quickly.

In a ten-month investigation Ren ruthlessly exposed the fundamental problems in the company. Japanese managers had taken control of the marketing side, pushing the Chinese out of the way. The Japanese however lacked proper understanding of the market. …


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