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Goafest 2022: From Ogilvy India To McCann—who's In, Who's Out, And Who's In-between
2022-05-09
n 2013, JWT India (now Wunderman Thompson India) made headlines the world over for all the wrong reasons. The agency created a set of three ads for Ford Figo without the client’s approval, uploaded them online, and entered the work in the Creative Abby competition at Goafest. It was after their appearance at Goafest that the ads blew up the Internet.The most controversial of the three ads featured a caricature of former Italian Prime Minister Silvio Berlusconi. The ad showed Berlusconi grinning and flashing a victory sign from the driver's seat, with over-sexualised caricatures of women bound and gagged in the car's boot. It led to a wave of global attention and criticism. JWT India withdrew the ads from the competition. The global CMO of Ford condemned the ads. Heads rolled. Senior leaders at Ford and the agency in India lost their jobs.While the industry was reeling from this shock, Publicis Groupe India’s agency Leo Burnett pulled two entries, which were part of its campaign for Tata Salt Lite, from the radio category. The agency had not submitted the mandatory letter of approval from the client for the campaign to be entered into the competition. BBDO India and DDB Mudra's …

Storyboard18 | Goafest 2022: Who's in, who's out and who's in-between - Moneycontrol
2022-05-06
In 2013, JWT India (now Wunderman Thompson India) made headlines the world over for all the wrong reasons. The agency created a set of three ads for Ford Figo without the client’s approval, uploaded them online, and entered the work in the Creative Abby competition at Goafest. It was after their appearance at Goafest that the ads blew up the Internet.

The most controversial of the three ads featured a caricature of a former Italian Prime Minister, Silvio Berlusconi. The ad showed Berlusconi grinning and flashing a victory sign from the driver's seat, with over-sexualised caricatures of women bound and gagged in the car's boot. It led to a wave of global attention and criticism. JWT India withdrew the ads from the competition. The global CMO of Ford condemned the ads. Heads rolled. Senior leaders at Ford and the agency in India lost their jobs.

While the industry was reeling from this shock, Publicis Groupe India’s agency Leo Burnett pulled two entries, which were part of its campaign for Tata Salt Lite, from the radio category. The agency had not submitted the mandatory letter of approval from the client for the campaign to be entered in the competition. BBDO India and DDB …

Girish Menon takes on global role at GroupM Nexus - Marketing Interactive
2022-05-04
Girish Menon has been appointed chief operating officer, global teams at GroupM Nexus. In this new role, he manages the unit's offshore delivery hubs in India, Latin America, and Poland, according to his LinkedIn. GroupM Nexus was formed last month comprising Finecast, Xaxis, and GroupM Services, and is led by global CEO Nicolas Bidon.

Menon was previously VP, client development APAC, GroupM Services for three years. In that role, he ensured the team had the required leadership and resources in the local markets to leverage its global infrastructure and serve the needs of GroupM's account teams and their clients. Before that, he was VP, client development, APAC, [m]PLATFORM, responsible for setting up local market client engagement capability.

He was also CEO, GroupM Malaysia for seven years and MD of GroupM Vietnam for close to two years. During his time in Malaysia, he built the agency's growth strategy and migrated it from a traditional media planning and buying agency to focus on the emerging digital platforms of that time, his LinkedIn said. The platforms included search, organic and biddable social, and programmatic.

In Vietnam, he oversaw MediaCom, MEC, Maxus, and Mindshare. He also launched GroupM Interaction in Vietnam in 2008. Before taking on the …

Tbwa\India appoints Amit Kekre as Chief Strategy Officer - Exchange4media
2022-04-28
TBWA\ INDIA has appointed Amit Kekre to the role of chief strategy officer, with immediate effect. He joins TBWA from DDB Mudra Group, replacing Satish Krishnamurthy.

Speaking on Kekre's appointment, Govind Pandey, chief executive officer at TBWA\India said, “Amit is an exceptional leader and an impressive strategist. His ambition to discover and understand goes well beyond the books, tools and processes. “Amit will be responsible for developing and executing an elevated strategic approach across our planning department, while working closely with the agency’s portfolio of brands.”

Joining TBWA, Amit Kekre said; “We live in times when the question of growth cannot afford to be linear, it must be discontinuous. So must be the ways to achieve it, we need a fundamental shake up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they (must) create. No better place than TBWA, the @DISRUPTION company to make this happen.”

At DDB Mudra, Kekre played a pivotal role in DDB’s emergence as one of the most effective agencies, consistently ranking in the TOP 3 Effie winning agencies in India. He also led marketing, brand and business strategies for the group’s clients - Diageo, Pepsi, Unilever, Future …

Advertising Industry Pro Rachel Winer Joins Quad as Senior Vice President of Business ...
2022-04-28
SUSSEX, Wis., April 28, 2022--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, announced today the appointment of marketing and advertising industry executive Rachel Winer to the position of senior vice president. Winer will lead a new business development team as the company continues to expand its advertising and marketing offerings. She will report to Executive Vice President and Chief Revenue Officer Julie Currie.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220428005210/en/

A major focus of her role will be to engage with new and existing clients on the benefit of Quad’s broad product portfolio and scale, which can help solve their most pressing business and marketing challenges. The company’s products and services span everything from the creative, strategic, and analytic processes to the production of physical and digital marketing assets.

"Rachel’s experience in the enterprise, advertising, and agency space, and her ability to easily navigate between each, make her an optimal leader for our team. She is distinctively equipped to partner with clients in creating unique marketing experiences for their brands," said Currie. "Coupled with Quad’s strategic investments and our through-the-line marketing services, Rachel’s distinguished career and credentials bring sophistication and tremendous value to Quad and our clients."

Winer …

WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based ...
2022-04-27
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1.

WPP’s measure of organic growth is like-for-like revenue less pass-through costs (not exactly the same as its rivals.) In Q1 the US grew 8.9%, UK 8.1%, Germany 16.1%, China 11.9% and India 25.1%. Most of WPP’s businesses performed either well or reasonably although it’s a changing picture at WPP with a big media agency reorganisation (some would say rationalisation) also announced (full story below,)

WPP has also confirmed its intention to enter end-to-end digital commerce with its new Everymile entity.

CEO Mark Read says: “The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology.

“The war in Ukraine has created an appalling humanitarian crisis. We continue to support our people in Ukraine, many of whom are now displaced, with financial and practical assistance. Our partnership with the UNHCR on their emergency fundraising appeal has generated $150 million to date, including over $1.3 million from …

Move and win roundup: Week of April 25, 2022 | Advertising | Campaign Asia
2022-04-25
Forsman & Bodenfors has launched a full-service production arm in Singapore called F&B Studios. The new arm, led by Jason Feng, will aim to meet the production and content-creation demand from clients. Feng, who is an editor and designer, will lead post-production and content creation across video editing, motion graphics/design, 3D graphics and photography. He is a founding member of Forsman & Bodenfors Singapore and brings over 10 years of experience in editing, motion graphics design, videography, and photography to his portfolio. In the new role, Feng will work closely with Jim Elfving, CEO of F&B Studios, and his 30+ strong team in Sweden to build out the Singapore offering.

Ogilvy China appoints Rachel Yan as head of media for its Beijing outpost. In her new role, Yan will lead a team of media, engagement and social strategists to deliver integrated performance marketing solutions for clients. She joins Ogilvy from Mindshare’s Beijing office where she served as general manager since 2018, leading a 70-person team. Prior to that, she was business director for Mars where she contributed to securing a joint business partnership with Tencent and exploring new pathways for business growth beyond TVCs.

Amit Terke has been appointed as chief strategy …

Move and win roundup: Week of April 18, 2022 | Advertising | Campaign Asia
2022-04-18
Ed Cheong has been appointed as executive creative director ECD at RGA, reporting into Dorothy Peng, VP managing director at RGA Singapore. Cheong left his role as executive creative director of Iris Singapore after nearly eight years. Prior to that, he was creative director at DDB and creative group head at JWT. The agency also appointed Joschka Wolf as creative group head of experience design. Wolf was previously regional creative director of experience design at Ogilvy. Meanwhile, Shing Chew, who was group CD at RGA, left in January to TikTok as head of creative in SEA.

Phil Adrien, APAC creative CEO at Dentsu, will de departing the agency following five years at the agency. Read full story.

BBDO Asia has promoted Jang-Yong Kim to Korea CEO. Kim, also known as JY, joined BBDO Korea in 2019 as the managing director, strengthening the agency's marketing and communication capabilities while driving creative and effective work for clients. BBDO Asia CEO Tze Kiat Tan credits Kim with improving productivity and strengthening BBDO's relationship with its biggest client in the region, Amore Pacific.

GroupM’s outcome-based agency mSix&Partners has appointed Subhamay Mukhopadhyay as managing partner, India. He will be responsible for accelerating the business growth of mSix&Partners and …

Ad agency Flock Storikka joins Future Creative Network - Marketing Interactive
2022-04-11
Ad agency Flock Storikka has joined Future Creative Network. Flockk Storikka was founded last year by founders Roni Ernawan, Derry Gautama and Iswanda Mardio (pictured first three from left), who have all been in the digital creative industry for over 15 years. They have also worked with a number of leading advertising agencies, including Publicis, Grey, Lowe, JWT, Bates, and Leo Burnett.

Mardio is the creative business director while Ernawan and Gautama serve as creative directors for Flock Storikka.The team also consists of chief business officer Reza Fitriano, and chief creative officer Leonard Wiguna.

As a digital adagency, the company’s portfolio consists of creative projects for brands such as Sasa, Axis, Carsome, and TikTok, amongst others. According to Flock Storikka, the agency has approached its creative campaigns through a combination of creativity and storytelling to generate new, distinctive, and fresh content for their key audiences, including those of Gen Z. MARKETING-INTERACTIVE has reached out to Future Creative Network for additional information.

Mardio said that his desire to start his own agency was based on his and the other founders' passion for the power of storytelling. "We think that storytelling is at the core of advertising, a good story will be needed on any …


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