Giide Turns Interactive Audio Into Performance Marketing 04/29/2022 - MediaPost
2022-04-30
Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit -- one that does not remain still.
As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer.
Think audio mixes with a content feed like a storytelling application that turns the technology into a performance marketing unit -- “the best of a podcast and an Instagram feed,” as Kent-Smith said.
Built by former executives at Crispin, Porter Bogusky and Goodby Silverstein & Partners, the platform supports applications across areas including entertainment, education and internal communications at companies such as Ameritrade, Cannes Lions, CBS News, and Vayner Media, according to the company.
In a 20-minute interactive guide, for example, Jim Stengel, CEO at The Jim Stengel Company, used Giide to walk through events at the Cannes Lions CMO Accelerator in partnership with ViacomCBS.
Jeremiah Owyang, founding partner at Kaleido Insights, at the time, used Giide to explain how major brands use non-fungible tokens (NFTs) to give customers collectible virtual goods that generate brand engagement through links, and add a revenue stream for brands.
The company’s developers started building the mobile app in 2018, and then raised a couple of rounds of financing to build the …
Lyft Peddles Bikeshare as City Cycling Booms - Adweek
2022-04-29
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Agency Report Cards 2022: Goodby, Silverstein & Partners | Campaign US
2022-04-26
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Oatmilk gives people surprising powers in Califia Farms ads | Ad Age
2022-04-26
As the plant-based food market continues to grow, brands are increasingly turning to comedy and surreal situations to cut through as well as educate consumers on the benefits of their products.
The latest is Califia Farms, which has enlisted Goodby Silverstein & Partners for some good old-fashioned comedy to promote its oat milk drinks.
The idea centers on the insight that when you finally realize how incredible plant milk is in pretty much anything, it's a "Calilujah" moment. And that seems to give people incredible powers, in a couple of spots directed by comedy vet Harold Einstein of Dummy. A pair of co-workers try some and go into a complicated high-fiving routine. And a middle-aged couple have some in their coffee and find they can both effortlessly do the splits.
"'Calilujah!' is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” said Califia Farms Chief Marketing Officer Suzanne Ginestro, in a statement.
"It’s exciting to try new things and we wanted to bring that feeling to life in these spots,” added Hanna Wittmark, creative director at GS&P.
Bonnie Wan's strategic impact resonates beyond Goodby Silverstein & Partners - Ad Age
2022-04-26
And then there’s the rest of the world. Wan lends her leadership to the ad community at large: Last year she served as a teacher for the 3% Conference Accelerator for women entrepreneurs of color, and she continues to sit on Ad Age’s Diversity Council. Wan has even brought her chops to helping ever
Sam Adams is a pop culture star thanks to marketer Matt Withington - Ad Age
2022-04-26
Withington—who served as the brand’s marketing director from 2019 until getting promoted to senior marketing director for Truly Hard Seltzer earlier this year—scored other pop culture wins for Sam Adams. They included a regional Super Bowl campaign poking fun at Budweiser’s Clydesdales that showed t
Europe Marketing and Ad Spending Market 2022 trends: with Descriptive Analysis { BBDO ...
2022-04-22
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David Kolbusz reflects on Droga5 London tenure—see his greatest hits - Ad Age
2022-04-13
"The whole Droga experience was a great one from start to finish,” Kolbusz told Ad Age. “Naturally every job has its ups and downs but there wasn't a moment I didn't feel supported or championed. I was reticent at first because when people are trying to hire you they typically tell you what you want to hear and then backtrack later when the promises prove inconvenient. [Founder David] Droga delivered on every promise he made.”
Kolbusz’s career has seen him zigzagging across the Atlantic. Born in Canada, he began advertising at TBWA\Toronto and later joined Mother London as a creative. He then returned to North America to join Goodby, Silverstein & Partners as group creative director before returning to the U.K. to join BBH London, where he last served as deputy executive creative director. There, he had made waves on celebrated work such as the “Three Little Pigs” ad for The Guardian and Axe/Unilever’s “Peace” and “Apollo” campaigns. His last stop before Droga5 was at Wieden+Kennedy, which had tapped him to lead its New York office as executive creative director alongside Jaime Robinson, now co-founder and CCO at Joan.
At Droga5, Kolbusz is credited for making campaigns that defied the norms of …
David Kolbusz exits Droga5 London | Campaign US
2022-04-12
David Kolbusz, the chief creative officer at Droga5 London, is leaving the agency for a new venture in the US.
Kolbusz joined Droga5 London as part of a rebooted management team in November 2015, alongside chief executive Bill Scott. At the time, David Droga described him as "one of the world’s best creative leaders".
Since then, the agency has swelled from 35 staff at the end of 2015 to 87 by the final day of 2021. It works with Amazon Alexa, Diet Coke and Barclaycard Business among other brands. Campaign named Kolbusz as its top creative leader in the UK in 2020.
Kolbusz said: "I look back on my time at Droga5 with an enormous amount of fondness and gratitude. Six or so years ago, David entrusted me with the task of transforming the creative fortunes of the London brand and – alongside more talented people than I could possibly name – we gave it our best shot.
"I was given more support and encouragement than anyone in my position could possibly wish for and I hope David and the wider Droga crew are as happy with the results as I am. The long-term strategy was to keep hiring people with the taste and …
Wheat Germ Flour Market 2028: Interquell GmbH, Ma Yushan Food Industry, Bob's Red Mill ...
2022-04-12
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