360i is one of the top advertising agencies . The following are some latest news about 360i and related advertising industry news.

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Traditional Advertising Agency Services Market Size 2022 Analysis by 2029 | Key Players
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Digital Marketing Agency Envisionit Hires Tiffany Curry as Chief Partnerships Officer and ...
New executive roles continue the company’s advancement in digital media strategy and best-in-class client experience

CHICAGO, May 04, 2022--(BUSINESS WIRE)--Envisionit, a digital marketing agency serving fintech, destination and CPG brands with media, creative and tech solutions, welcomes Tiffany Curry as Chief Partnerships Officer and Andra Bradley as Executive Media Director.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220504005698/en/

Optimizing the client experience across all touch points

Client relationships are the highest priority at Envisionit. Every team member strives to ensure that their client partners feel understood, supported and excited about working together. To more deeply connect with clients’ unique businesses, strategic visions and overall customer experiences, the agency recruited Tiffany Curry to lead client service and business development operations.

Curry comes with 20 years experience in leadership across a range of areas that are very relevant to Envisionit’s business; including integrated marketing, tech, sales and client leadership. Most recently, she served as President of GoCollect, a B2B and B2C SaaS offering for collector investors. As President, she led marketing, operations, customer service, HR, strategic partnerships, product development and ultimately, the organization's M&A efforts.

Prior to GoCollect, Curry was accountable for expanding enterprise sales at Quad by integrating solutions for new and existing clients …

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Publicis Groupe acquires e-commerce analytics platform Profitero for US$210 million | Advertising
Publicis Groupe has acquired e-commerce insights platform Profitero, with the aim of helping clients optimize their online product catalogs. The deal is also part of the holding company’s vision to grow its product offering and build an integrated commerce platform.

The deal is thought to be valued at around 200 million euros ($210.73 million), but terms were not disclosed. Profitero has raised $48.7 million in funding, according to Crunchbase, and has 300 employees.

Profitero is a global software platform that analyzes search results and product pages across more than 700 retail websites in 50 countries to help brands calculate category share, traffic and conversion rates.

The 12-year-old company works with brands including Bose, General Mills, Kraft Heinz, Pernod Ricard and L’Oreal to improve the sales and profitability of their e-commerce efforts.

Amy Lanzi, chief operating officer of Publicis’ commerce division, told Campaign US that Profitero’s products and technology plug a gap in the holding company’s existing capabilities.

Profitero ties together inventory data with customer data and other sources to offer insights into how specific products are moving through different e-commerce platforms. It’s a capability which will “allow our teams to help our brands figure out the right investment strategy in places like Walmart and Amazon …

Publicis Groupe Acquires Profitero For Reported $200 million 05/04/2022 - MediaPost
Publicis Groupe made another big bet today on ecommerce with the acquisition of ecommerce analytics platform Profitero. Terms weren’t disclosed but unidentified sources told the Wall Street Journal the deal was valued at about $200 million.

Publicis said the platform provides global ecommerce sales and other data for about 70 million products across 700 sites daily. About 4,000 brands utilize the service in 50 countries.

Publicis said that under its ownership Profitero will expand its offering beyond data analysis and provide advice on consumer experience like how to describe products and how to optimize price comparisons and track comments and reviews.

The platform will be linked to the company’s own consumer data platform Epsilon which has 300 million profiles to provide more insight into purchasing habits. The Profitero platform will also integrate with the Groupe’s own “Commerce Intelligence” platform.

The enhanced platform will also be packaged with CitrusAd, a retail-media service to help brands manage their media purchases on e-commerce sites.

Profitero will continue to be managed by CEO Bryan Weiner and president Sarah Hofstetter. The pair joined the company in 2020. Earlier they worked together at media measurement company ComScore and before that at Dentsu agency 360i.

Outbound Market – A Comprehensive Study by Key Players: OpGen Media, 360I, CIENCE ...
Some of the Major Key players profiled in the study are OpGen Media, <mark>360I</mark>, CIENCE, Revenue River, WebiMax

Burger King chooses OKRP for creative account | Ad Age
Burger King has named OKRP as its creative agency of record and has named Omnicom Group's PHD as media agency for that chain alongside its Restaurant Brands International siblings Popeyes and Tim Hortons, Ad Age has learned.

Finalists for the creative account included 360i, Fig, and incumbent David, the last of which pitched alongside Ogilvy. Burger King has worked with David on creative and with Horizon on media for roughly eight years. The latter pitched the media account in a review conducted by ID Comms, which also led the creative review, and will continue to serve as the partner for Burger King Canada, BK said.

“The team is working to evolve and build on the iconic Burger King brand by optimizing media firepower and modernizing the ‘Home of the Whopper,’” said Tom Curtis, president of Burger King North America in a statement confirming the win. “To further our effective messaging strategy, we are locking arms with veterans of this industry who heard us loud and clear when we asked for strategic business partners equipped with the speed, data, insights, creativity and innovation to help us drive growth.”

"The decision to engage PHD as a media partner across brands signals a change for RBI …

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Traditional Advertising Agency Services Market Quality & Quantity Analysis - Buckeyes 101
Some of the Leading key Company’s Covered for this Research are Epsilon, Televerde, <mark>360I</mark>, COX Media,– Following are list of players that are currently profiled in the report Epsilon, Televerde, <mark>360I</mark>, COXCompany profile section of players such as Epsilon, Televerde, <mark>36

Outbound Demand & SWOT Analysis By 2031 - Bloomingprairieonline
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