Recent news about Glogou Inc.


Jun 11,2014, Press Release:Glogou Publishes Travel and Destination Marketing White Paper


May 1, 2014,Press Release:Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales


Sep 24, 2013, Press Release: Glogou Launches Big Data Solutions for Travel and Destination Marketing


August 7, 2013, Press Release: Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market


July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing


May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China


May 01, 2013, VentureBeat: Why you need social media marketing in China


Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets


Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"


Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China


Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国


Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China


Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese


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ad campaigns in chinaNov. 06, 2012. Source: TechCrunch

Glogou Launches New Tools To Help Businesses
Build Their Online Presence (And Ad Campaigns) In China


baidu ad management

Glogou is a startup offering to help businesses tap into the massive Chinese market, and with the launch of new, self-service tools, it may be able to reach a broader swath of customers.


Language is one of the obvious challenges facing American businesses trying to sell products or services in China. The ad management system for Baidu, the country’s largest search engine, is available only in Chinese, according to Glogou. So the startup recently launched an interface allowing businesses to manage Baidu ad campaigns in English.


The interface itself isn’t the only language barrier, of course — businesses still need to know what kinds of ads they should be running, and what kinds of keywords they should be targeting. But that’s where Glogou’s existing services come in. The company already works with businesses to determine whether there’s an audience in China for their product, and to build marketing campaigns to reach that audience. The new Baidu interface complements those services, allowing Glogou to monitor their campaigns on their own. And it could still be used by new customers who created a campaign without Glogou but would still prefer to work with an English interface.


chinese website accessiblity realtime

The company’s other new product is called WAVE, which stands for Web Access & Visibility Evaluator. WAVE focuses on some of the more technical issues in building an online presence in China — whether a business’ website is even accessible from China, whether it shows up in Chinese search engines, and whether their products are being discussed on Chinese social networks. WAVE runs tests, delivers a report outlining how companies are doing at the moment, and what steps they can take to increase their visibility.


Glogou says that its products are based on tools that were first developed by the team while at Stanford University. Customers include Intel, IBM, and the University of Illinois at Urbana-Champaign. The company is self-funded.