Recent news about Glogou Inc.


Jun 11,2014, Press Release:Glogou Publishes Travel and Destination Marketing White Paper


May 1, 2014,Press Release:Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales


Sep 24, 2013, Press Release: Glogou Launches Big Data Solutions for Travel and Destination Marketing


August 7, 2013, Press Release: Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market


July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing


May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China


May 01, 2013, VentureBeat: Why you need social media marketing in China


Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets


Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"


Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China


Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国


Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China


Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese


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Latest News

Glogou Launches Big Data Solutions
for Travel and Destination Marketing

reuters Travel and Destination MarketingSep 24, 2013. Source: Reuters yahoo Travel and Destination Marketing.jpgSep 24, 2013. Source: Yahoo finance market watch Travel and Destination MarketingSep 24, 2013. Source: Market Watch cnbc Travel and Destination MarketingSep 24, 2013. Source: CNBC

Glogou Launches Big Data Solutions
for Travel and Destination Marketing

Enables Greater Accuracy to Forecast the Effectiveness of Tourist and Marketing Campaigns

Glogou Inc, a Silicon Valley technology marketing company that specializes in digital marketing, today announced the availability of Social Location Mobile (SoLoMo) solution suite for destination marketing. The solutions provide easy migration

Tourist forecasts are important for destination marketing and greater accuracy of these forecasts allows local governments and businesses to plan their operations better. A closely related issue is to forecast the effectiveness of a marketing campaign. However, the forecast accuracy of tourists and marketing campaign effectiveness has not been high. It is quite common that the forecast varies 40% or more off the actual numbers, which results in big losses to businesses in the travel, tourism and hospitality industries. Empirical studies show that a 10% improvement in the accuracy of the forecast can increase the bottom line up to 30% for many businesses in the travel industry.

Glogou applies big data technology to improve the accuracy of forecasts for tourist and marketing campaign effectiveness. The solution combines web crawling and big data business intelligence together with historical and economic models to create a better forecast. The solution also provides better ways to measure the actual effectiveness of a digital marketing campaign.

This solution will help Convention Visitor Bureau (CVB) and Destination Marketing Organization (DMO) to better plan their digital, social media and mobile marketing campaigns. A 15% or greater forecast accuracy is easily achievable for most middle size CVBs using this method as compared to existing methods.

“Why is big data important for travel and destination marketing?” asked Iris Huang, co-founder of Glogou Inc. “Because forecast accuracy is very important for the hospitality business, for CVB and DMO. There is an abundance of travel-related data available on the Internet and on social media. However, these data are often confusing and conflicting. The industry is calling for better technology solutions and Glogou applies the right technology to solve a difficult business problem.”

About Glogou Inc: Glogou Inc. (glogou.com) is a Silicon Valley company. Glogou develops innovative marketing technologies and provides digital, social media and mobile marketing services. Its customers include Intel, Capital Region USA, South Carolina State, and Columbia University. Most of Glogou’s customers are small and medium size enterprises, education institutions, destination marketing organizations.

Glogou Media Contact:

Helen Lee

Director of Marketing

Helen@glogou.com

508-309-2110