Chinese influencers catfish fans with heavily altered photos
2020-05-30
Treme put “before” and “after” photos of the pair that dramatically show the difference between them in real life and on Xiaohongshu, China’s Instagram. The photos that the young women shared publicl
A Quantitative SWOT analysis on Beauty Application Market 2024 : Key Players Profiled L'Oreal ...
L'Oreal, Xiaohongshu, Beautylish, Sephora Pocket Contour, Meilixiuxing, Kimiss, ModiFace, The Glam App, Pretty in My Pocket, YouCam Makeup.
Chanel has announced an increase in prices, and it makes the customers to form lines at the stores
2020-05-24
The users of the social network Xiaohongshu reported that they had waited an hour to pay for their purchases, while the pictures show the shops which are overcrowded, in Beijing, Shanghai, Guangzhou,
Fosun's Joann Cheng on Adapting to the Post-COVID-19 Era
2020-05-22
Lanvin has begun livestreaming on Xiaohongshu, with great results, she said, and quickly pivoted some manufacturing to China to create a “Love In Action” capsule themed after Babar, the famed French
Southern Kansai campaign draws strong interest in China
2020-05-20
The two partners also tapped on travel websites such as Ctrip as well as a range of Chinese social media, including content-based platforms Tiktok, Weibo and Xiaohongshu, to engage Chinese traveller
5 Strategies for Chinese Valentine's Day
2020-05-19
While it clearly must be expensive, the advantage of this multi-pronged approach is that — if the gamble pays off — it can be tailored to the strengths of the celebrities and to the nuances of diffe
Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
2020-05-07
The campaign will be gradually rolled out on major Chinese social platforms, including Weibo, WeChat, Shipinhao, Xiaohongshu and TikTok. Each platform will have slightly different visuals and tone o
Young consumers to spend more after epidemic
2020-05-07
For instance, Xiaohongshu, a social commerce site that allows users to share favorite goods in virtual communities, has just unveiled a series of online-to-offline marketing campaigns in collaboratio
App-based feeds get a life of their own
2020-05-06
Of course, there are a number of other platforms such as Xiaohongshu and Kuaishou that are also in the livestreaming game. But as livestreaming helps the central authorities with the "six safeguards
How Mergers Are Changing The Face of China's Beauty Market
2020-05-04
Influencers like MK涼涼 (Weibo @MK涼涼, Wechat Official Account @huazhuangshimk, Xiaohongshu @MK凉凉) or @ Kakakaoo (Wechat Official Account: @kakakaoo, Xiaohongshu: Kakakaoo-) have millions of fans on Wei
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