Xiaohongshu is one of the top Social Networking & E-commerce websites in China. Want to advertise on Xiaohongshu.com? Want to run Social Networking & E-commerce marketing campaign in China ?

Xiaohongshu, some basic information:

Name: Xiaohongshu

Category: Social Networking & E-commerce

Founding Year: 2013

website: xiaohongshu.com

Stock Ticker:

IPO Date:


Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013[5], started as a online tour guide for Chinese shoppers. The original intention of creating Xiaohongshu was to provide a platform for users to review products and to share their shopping experiences with the community. In October 2014, the founders started focusing on connecting Chinese consumers with global retailers and established its own cross-border e-commerce platform, where Chinese consumers can buy products from overseas and order directly.

Latest News related to the Xiaohongshu

Chinese influencers catfish fans with heavily altered photos
Treme put “before” and “after” photos of the pair that dramatically show the difference between them in real life and on Xiaohongshu, China’s Instagram. The photos that the young women shared publicl

A Quantitative SWOT analysis on Beauty Application Market 2024 : Key Players Profiled L'Oreal ...
L'Oreal, Xiaohongshu, Beautylish, Sephora Pocket Contour, Meilixiuxing, Kimiss, ModiFace, The Glam App, Pretty in My Pocket, YouCam Makeup.

Chanel has announced an increase in prices, and it makes the customers to form lines at the stores
The users of the social network Xiaohongshu reported that they had waited an hour to pay for their purchases, while the pictures show the shops which are overcrowded, in Beijing, Shanghai, Guangzhou,

Fosun's Joann Cheng on Adapting to the Post-COVID-19 Era
Lanvin has begun livestreaming on Xiaohongshu, with great results, she said, and quickly pivoted some manufacturing to China to create a “Love In Action” capsule themed after Babar, the famed French

Southern Kansai campaign draws strong interest in China
The two partners also tapped on travel websites such as Ctrip as well as a range of Chinese social media, including content-based platforms Tiktok, Weibo and Xiaohongshu, to engage Chinese traveller

5 Strategies for Chinese Valentine's Day
While it clearly must be expensive, the advantage of this multi-pronged approach is that — if the gamble pays off — it can be tailored to the strengths of the celebrities and to the nuances of diffe

Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
The campaign will be gradually rolled out on major Chinese social platforms, including Weibo, WeChat, Shipinhao, Xiaohongshu and TikTok. Each platform will have slightly different visuals and tone o

Young consumers to spend more after epidemic
For instance, Xiaohongshu, a social commerce site that allows users to share favorite goods in virtual communities, has just unveiled a series of online-to-offline marketing campaigns in collaboratio

App-based feeds get a life of their own
Of course, there are a number of other platforms such as Xiaohongshu and Kuaishou that are also in the livestreaming game. But as livestreaming helps the central authorities with the "six safeguards

How Mergers Are Changing The Face of China's Beauty Market
Influencers like MK涼涼 (Weibo @MK涼涼, Wechat Official Account @huazhuangshimk, Xiaohongshu @MK凉凉) or @ Kakakaoo (Wechat Official Account: @kakakaoo, Xiaohongshu: Kakakaoo-) have millions of fans on Wei

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