Taobao is one of the top Auction/B2C websites in China. Want to advertise on Want to run Auction/B2C marketing campaign in China ?

Taobao, some basic information:

Name: Taobao

Category: Auction/B2C

Founding Year: 2003


Stock Ticker: 1688.HK

IPO Date: November 6, 2007


Taobao is the largest Chinese website for online shopping, operated by Alibaba Group. It is kind of a hybrid of eBay and Amazon, which facilities both B2C and C2C in its transaction platform. Registered sellers can open online retail stores easily on Taobao, and in return they pay listing fees for various features. Different from other C2C or smallB2C, Taobao encourages direct communication between sellers and buyers to ensure satisfactory shopping experience and minimize fraud. In 2011, Taobao's B2C business alone achieved total sales of 100 Billion RMB.

Latest News related to the Taobao

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As China reopens, Alibaba's Tmall kicks of its mid year shopping festival
As China reopens, Alibaba's Tmall kicks of its mid year shopping festival ... of Alibaba Group and general manager of Tmall and Taobao marketing and ... Close to 180 luxury brands are participating this year, nearly double the ...

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Meanwhile, as selling and communication predominantly happens on social platforms like WeChat, Taobao, Weibo, Little Red Book, and Douyin, daigou agents have taken on the role of influencers by intr

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Alipay disperses digital coupons offered by the Hangzhou government
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Burberry enters into cooperation with Chinese reality show to reach younger demographic and ...
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The worldwide C2C E-Commerce Market research report with impact of COVID-19 is considered to be an extremely intelligent and deep assessment on the present industrial conditions along with the overall

Alibaba attempts to replicate Taobao model overseas
According to the company, it’s a first step to replicate Taobao’s model in the West. Here’s how it works. Whether you’re a consumer or influencer, as long as you utilize your network to sell, you ca

Penetrating Post-Pandemic Chinese Market With Stories
To promote the snack, the e-commerce giant worked alongside top Chinese influencer Viya on a Taobao live stream viewed by more than 43 million people. Indonesian companies may also need to consider

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