DouBan is one of the top SNS websites in China. Want to advertise on Want to run SNS marketing campaign in China ?

DouBan, some basic information:

Name: DouBan

Category: SNS

Founding Year: 2005


Stock Ticker:

IPO Date:


Douban, launched on March 6, 2005, is a Chinese SNS community for users to share opinions and create content related to?movies,?books, and music. Compared with other relationship based SNS in China, it is focused on lifestyle and taste expression. Such focus makes it very popular among well educated white collar users. Douban also owns an internet radio station, which ranks No.1 in iOS app store as of 2012.

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