Taishan opens WeChat account and How Tourism Industry can Benefit from WeChat Marketing

Taishan scenic spot recently opened its official WeChat account. Taishan is among the first scenic spots to promote its tourism online through WeChat, a popular mobile communication service. Staff members working at the information center have devised an automatic reply system that can answer some common questions quickly. “Travel information could reach tourists easily and [...]

Weibo and Weixin(WeChat): Coexistence due to Complimentary functionalities

Weixin and Weibo have been in the spotlight in the past two years due to their rapid growth and head-to-head competition with each other in China’s social media market. Weibo and Weixin(WeChat), who is going to be the winner? This article offered great insight. Highlights: Weibo offers a unique combination of Facebook in function and [...]

Chinese Messaging App WeChat (Weixin) Gains Overseas Market

BEIJING — Chinese Internet companies have long struggled to establish their products beyond the country’s borders. In 2007 China’s dominant search engine, Baidu, announced an ambitious plan to break into the Japanese search engine market; as of last year, the company said it had lost more than $108 million trying. WeChat, a mobile messaging application [...]

China Social Media Insights: The Game Between Weibo and Weixin(WeChat) is On

Tencent’s fast-growing mobile messaging application WeChat isn’t making money yet, but according to rival Sina Corp., the application is already taking user attention away from competitors. A screenshot shows the Apple iTunes page for recently released English-lanuage version of Tecent’s WeChat mobile messaging app. Speaking during Sina’s earnings call on Friday, chairman Charles Chao said [...]