Ten Best Practices for US Companies Doing Business in China – VII

 Protect Intellectual Property Right a.    Register Trademarks, Patents, and Copyright b.    Protect business secrets When you design products, which you plan to manufacture in China and distribute worldwide, you need to break the products design into pieces and assign to different manufacturers. Don’t let left hand know what right hand doing. c.    Sign Non-disclosure agreement [...]

Best Practices for US Companies Doing Business in China – III

When In Rome, Do as the Romans do-How to promote your product Google is limited in China, whereas Baidu is the No. 1 search engine in China with 535 million users.  Rather than using Google Adwords and Adsense, you should start Baidu Keywords and Banner Ads campaign to reach Chinese customers. Social media marketing is [...]

Burger King eyes China expansion

Burger King Worldwide Holdings Inc said on Friday it plans to open 1,000 of its namesake restaurants in China over the next five to seven years under a newly-formed joint venture. China is the world’s fastest growing major economy and US restaurant companies such as Yum Brands Inc, McDonald’s Corp and Starbucks Corp each plan [...]

CEOs look to China for market expansion

The country remains an attractive proposition for business leaders About 30 percent of global CEOs rank China as their top growth market this year. That’s because there is no sign of a pickup in the eurozone and US economies, PricewaterhouseCoopers LLP said in a report on Thursday. “The Chinese economy may be slowing down, but [...]