Biggest growth in digital adspend to come from APAC: Carat

  In its latest forecasting report, media network Carat has estimated that advertising spend in Asia Pacific is set to grow by a solid 5.2% in 2015. Carat’s latest global advertising expenditure forecasts show digital media with a predicted US$17.1 billion or a 15.7% increase in spend in 2015. Accounting for the rise in mobile [...]

China Internet: 649 Million Users, 86% On Mobile; Advertising Trends

By Shuli Ren Looking at the headline numbers, one must say China’s Internet sector is a big market. According to The China Internet Network Information Center, a non-profit group with ties to the government, the total number of Internet users grew 5% in 2014 to 649 million. Close to half of China’s population, or 47.9% to [...]

Digital campaigns may get boost from cautious advertising spending

  A new survey shows marketers are looking to shift more advertising dollars to digital, with 30 per cent of respondents planning to add funds for online and mobile campaigns. Photo: Shutterstock Advertisers in Hong Kong are casting a wary eye on the state of the economy, which could lead to more spending on digital [...]

Chinese New Year goes digital

  As the New Year of Goat is approaching, marketers need a programmatic strategy to deliver high digital marketing ROI, click for details explained by Chris Dobson.

Glogou’s Research on SoLoMo was Quoted on Website Magazine

An Unconventional Guide to SoLoMo on the Web [Mastering Search] Consumers might not actually be buying yet, but they are certainly researching, reviewing and sharing from their smartphones. This makes social (So), local (Lo) and mobile (Mo) vital to the success of today’s digital-minded enterprises. Despite this, many enterprises have yet to begin optimizing their [...]

Glogou Inc. Announces SoLoMo Solutions for Destination Marketing

Social Location Mobile Solutions Adapt Travel Websites for Mobile Devices and Social Media SANTA CLARA, CA–(Marketwired – July 17, 2013) – Glogou Inc, a Silicon Valley technology marketing company that specializes in digital marketing, today announced the availability of Social Location Mobile (SoLoMo) solution suite for destination marketing. The solutions provide easy migration tools for [...]