China Less and Less Enamored of Social Media, Study Finds

China’s Internet users are growing disenchanted with social media. A new poll from research firm Kantar showed only 64.7% of Chinese web users felt social media’s impact is positive, down from 76.8% a year earlier. The study’s authors pointed to several causes, including loss of novelty, web addiction and lower-quality content on social media platforms. [...]

Taishan opens WeChat account and How Tourism Industry can Benefit from WeChat Marketing

Taishan scenic spot recently opened its official WeChat account. Taishan is among the first scenic spots to promote its tourism online through WeChat, a popular mobile communication service. Staff members working at the information center have devised an automatic reply system that can answer some common questions quickly. “Travel information could reach tourists easily and [...]

Chinese travelers the world’s biggest spenders and how can you attract Chinese tourists

Chinese travelers are now the top source of tourism cash in the world, according to a new report by the United Nations World Tourism Organization(UNWTO). Boosted by a rising Chinese currency, Chinese travelers spent a record US$102 billion on international tourism in 2012, a 40 percent rise from US$73 billion in 2011. Chinese tourism: The [...]