Hawaii tourism’s Korea, China, U.S. West marketers hit targets while others miss

  A Mandarin-speaking guide leads a group of Chinese visitors on a tour of the USS Missouri in this file photo. The Hawaii Tourism Authority said its marketing contractors in China and South Korea hit their goals during the third quarter of 2014. The Hawaii Tourism Authority’s marketing contractors in China, South Korea and the U.S. West [...]

Chinese visitors boost tourism to record high

  The Times Square masses of humanity, sidewalk-blocking phalanxes and museum-entrance lines added up to an unprecedented 56.4 million visitors to the city in 2014, officials said Monday. New York City was the place to be in 2014, when 56.4 million visitors flocked to the Big Apple, the de Blasio administration announced Monday. It was [...]

Chinese Tourist Spending Hit Record Last Year Amid Income Gains

  by Bloomberg News Chinese tourists spent a record $164.8 billion overseas last year — a 28 percent increase over 2013 — as disposable income rose and more people ventured abroad. Travelers from China spent $113.6 billion more overseas than foreign tourists spent while visiting the country, according to the State Administration of Foreign Exchange. [...]

Chinese New Year goes digital

  As the New Year of Goat is approaching, marketers need a programmatic strategy to deliver high digital marketing ROI, click for details explained by Chris Dobson.

Taishan opens WeChat account and How Tourism Industry can Benefit from WeChat Marketing

Taishan scenic spot recently opened its official WeChat account. Taishan is among the first scenic spots to promote its tourism online through WeChat, a popular mobile communication service. Staff members working at the information center have devised an automatic reply system that can answer some common questions quickly. “Travel information could reach tourists easily and [...]

Chinese travelers the world’s biggest spenders and how can you attract Chinese tourists

Chinese travelers are now the top source of tourism cash in the world, according to a new report by the United Nations World Tourism Organization(UNWTO). Boosted by a rising Chinese currency, Chinese travelers spent a record US$102 billion on international tourism in 2012, a 40 percent rise from US$73 billion in 2011. Chinese tourism: The [...]

With a Surge in China Outbound Tourism: How Can Businesses Cater to Chinese Travellers

Last fall, a former Chinese employee of mine who goes by the Western name Marc, suddenly called me after more than a decade hiatus in our correspondence. He told me that he was now running his own travel company in Shanghai, and was in New York City leading a group of mid-level Chinese business managers [...]

How to Attract Chinese tourists in 2013: Over 30 Countries’ Marketing Strategies to Woo Chinese Tourists

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world. (The Official Tourism Website of Canada is Available in Chinese)   A record 1 billion tourists crossed international borders in 2012, and Chinese travelers are becoming a bigger and [...]

For Affluent Asians, Africa’s Appeal

Paris, Milan and Hong Kong are well-known to affluent Chinese, some of them are tiring of the usual luxury enclaves. For them, says Tianyin Shi, group head of China for Deutsche Bank ’s private wealth management group, Africa awaits. “I first went to Africa in 2011 and liked it so much that I booked the next trip [...]

Why Chinese Shop While Travelling Abroad?

Coming to a City Near You: More Chinese Shoppers ByJason Chow European Pressphoto Agency Chinese shoppers queue up outside a luxury store in Hong Kong. If you thought the throngs of Chinese tourists in Hong Kong, Paris or London couldn’t get any bigger, think again: The age of the globe-trotting Chinese shopper has just begun, [...]