China Ban Hits Google’s Search Ad Share; Baidu Gains

  Google’s search-ad revenues are eroding on a global scale in large part because China, one of the world’s fastest-growing markets for information services, has banned the U.S. company’s offerings. Meanwhile, Baidu, which is based in China, is reaping the benefits, a new market survey shows. The report, from research group eMarketer, estimates Google’s share of 2015’s $81.59 [...]

China to open up futures market to foreign investors via free trade zones

  China plans to gradually open up its futures market to overseas investors through free-trade zones, but no decision has been made yet on allowing the London Metal Exchange to set up a warehouse in the country, a regulatory official said. China on Tuesday approved the formation of three FTZs, which will copy the model of [...]

China: No Need for Open Internet?

  While state media has cited the “near flawless organization” of the Beijing Olympics in support of China’s bid for the 2022 Winter Games, critics have pointed out 2008’s broken promises on media freedom and other rights issues as cause for hesitation. Reuters’ Ben Blanchard reports one bid official’s claim that foreign attendees in 2022 would enjoy unfettered Internet access, but that [...]

TV industry figures call for more relaxed rules on advertising

  As television faces tough competition from the internet and other new media, industry figures are seeking a fairer slice of the advertising pie Television industry figures have called for more relaxed advertising regulations to allow the medium to compete with a growing range of new media. They say rules governing advertising time, product placement, [...]

Will Marketers Snub the Black Sheep of the Chinese Zodiac?

  Brands Jumped on Year of the Horse But Are Less Enthused About 2015′s Meek Sheep By Angela Doland. Published on January 29, 2015.   Levi’s found a playful use for sheep imagery Credit: FCB Shanghai In China, Lunar New Year is a time of big ad spending, when marketers look to tap into the holiday spirit and appeal to [...]

Everyone in the World Is Playing This Game Except the Chinese

  TwoDots won over mobile gamers in 71 countries. Why can’t it crack China without a middle man? by Joshua Brustein When the studio behind the hit smartphone game Dots began developing a sequel, the idea was to hook players with a mixture of satisfaction and frustration. TwoDots switches between being quite easy and rather difficult. “We’ll make you feel confident [...]

Chinese New Year goes digital

  As the New Year of Goat is approaching, marketers need a programmatic strategy to deliver high digital marketing ROI, click for details explained by Chris Dobson.

US should revisit media policy on China in light of growing Chinese digital media industry

Chinese protectionism in the digital media sphere has created a major underdiscussed trade gap between China and the United States, and the U.S. government must place more pressure on the Chinese government to open up the nation’s media to foreign competition, according to a new paper from Rice University’s Baker Institute for Public Policy. The [...]

Chinese travelers the world’s biggest spenders and how can you attract Chinese tourists

Chinese travelers are now the top source of tourism cash in the world, according to a new report by the United Nations World Tourism Organization(UNWTO). Boosted by a rising Chinese currency, Chinese travelers spent a record US$102 billion on international tourism in 2012, a 40 percent rise from US$73 billion in 2011. Chinese tourism: The [...]

Where Chinese Consumers Are Spending Their Cash

Imaginechina/Associated Press Marketers have struggled for years with how to convince China’s infamous savers to spend their money. Now the secret has been unlocked: It’s all about being online. Such, at least, is the message of a new report from consultancy McKinsey & Co., which found that e-commerce is convincing Chinese consumers to open their [...]