China Ban Hits Google’s Search Ad Share; Baidu Gains

  Google’s search-ad revenues are eroding on a global scale in large part because China, one of the world’s fastest-growing markets for information services, has banned the U.S. company’s offerings. Meanwhile, Baidu, which is based in China, is reaping the benefits, a new market survey shows. The report, from research group eMarketer, estimates Google’s share of 2015’s $81.59 [...]

Biggest growth in digital adspend to come from APAC: Carat

  In its latest forecasting report, media network Carat has estimated that advertising spend in Asia Pacific is set to grow by a solid 5.2% in 2015. Carat’s latest global advertising expenditure forecasts show digital media with a predicted US$17.1 billion or a 15.7% increase in spend in 2015. Accounting for the rise in mobile [...]

Facebook brings apps, businesses to Messenger in face of competition from WeChat, Line

  Facebook is following the lead of Asian competitors WeChat and Line in opening its Messenger service to developers, as well as allowing businesses to use the app to handle customer support queries. The new features mark Facebook’s latest effort to transform its mobile messaging service into a full-featured platform with the same pull with [...]

China to open up futures market to foreign investors via free trade zones

  China plans to gradually open up its futures market to overseas investors through free-trade zones, but no decision has been made yet on allowing the London Metal Exchange to set up a warehouse in the country, a regulatory official said. China on Tuesday approved the formation of three FTZs, which will copy the model of [...]

TV industry figures call for more relaxed rules on advertising

  As television faces tough competition from the internet and other new media, industry figures are seeking a fairer slice of the advertising pie Television industry figures have called for more relaxed advertising regulations to allow the medium to compete with a growing range of new media. They say rules governing advertising time, product placement, [...]

China Internet: 649 Million Users, 86% On Mobile; Advertising Trends

By Shuli Ren Looking at the headline numbers, one must say China’s Internet sector is a big market. According to The China Internet Network Information Center, a non-profit group with ties to the government, the total number of Internet users grew 5% in 2014 to 649 million. Close to half of China’s population, or 47.9% to [...]

Digital campaigns may get boost from cautious advertising spending

  A new survey shows marketers are looking to shift more advertising dollars to digital, with 30 per cent of respondents planning to add funds for online and mobile campaigns. Photo: Shutterstock Advertisers in Hong Kong are casting a wary eye on the state of the economy, which could lead to more spending on digital [...]

China Mobile eyes 5G technology

  People using smartphones in Taiyuan, Shanxi province, June 2014. (File photo/CNS) China Mobile, the country’s largest 4G mobile network operator, has began development on the next generation of mobile internet following the success of 4G, a senior executive of the company said on Saturday. Xi Guohua, chairman of the board for the telecom giant, [...]

China to take its New Year TV gala to a global audience

  A woman prepares 2015 Year of the Sheep mascot dolls for attendees at a press conference for the China Central Television’s annual hours-long Spring Festival Gala held in Beijing, Monday, Feb. 2, 2015. China’s state broadcaster is attempting to extend the international reach of its annual Chinese New Year variety show by making rights [...]

Will Marketers Snub the Black Sheep of the Chinese Zodiac?

  Brands Jumped on Year of the Horse But Are Less Enthused About 2015′s Meek Sheep By Angela Doland. Published on January 29, 2015.   Levi’s found a playful use for sheep imagery Credit: FCB Shanghai In China, Lunar New Year is a time of big ad spending, when marketers look to tap into the holiday spirit and appeal to [...]