Editor’s Note: Thanks a lot to the reporter who wrote the amazing article. —————— Why you need social media marketing … in China April 30, 2013 7:42 AM John Koetsier You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift [...]
According to the Wall Street Journal, a recent study from Hong Kong University found that over 57% of the 500 million-plus registered users on Sina Weibo, China’s favorite microblogging service, may be “zombie” accounts that post no original tweets. The study further found that just over 10% of users appear active in a given week, [...]
China’s most beloved microblog, Sina Corp.’s Weibo is often described as a virtual town square where Chinese people can publicly discuss issues from politics to pop stars with a level of freedom not available elsewhere in the country. If that’s the case, a new study suggests the square isn’t nearly as full as it might [...]
Weixin and Weibo have been in the spotlight in the past two years due to their rapid growth and head-to-head competition with each other in China’s social media market. Weibo and Weixin(WeChat), who is going to be the winner? This article offered great insight. Highlights: Weibo offers a unique combination of Facebook in function and [...]
BEIJING — Chinese Internet companies have long struggled to establish their products beyond the country’s borders. In 2007 China’s dominant search engine, Baidu, announced an ambitious plan to break into the Japanese search engine market; as of last year, the company said it had lost more than $108 million trying. WeChat, a mobile messaging application [...]
Tencent’s fast-growing mobile messaging application WeChat isn’t making money yet, but according to rival Sina Corp., the application is already taking user attention away from competitors. A screenshot shows the Apple iTunes page for recently released English-lanuage version of Tecent’s WeChat mobile messaging app. Speaking during Sina’s earnings call on Friday, chairman Charles Chao said [...]
Sina Weibo, the most popular and influential twitter-like social media in China, is gaining momentum in both China and overseas. Since Twitter and Facebook together with YouTube are all banned in China, colleges and universities outside of China have to turn to China’s homegrown social media to attract prospective students and engage with their Chinese [...]
2. Why is Weibo so Popular in China? China’s weibo platforms are more than copycats of twitter. They have integrated the good features of Twitter, Facebook and other social network platforms. Here are some of the top reasons why Chinese internet users are so eager to embrace weibo. Weibo is easy to use, short to [...]
1. What is Weibo? Weibo(微博), also known as microblog, is the most popular and rapidly growing twitter-like social networking platform in China in the past year. As of December 2011, almost half of China’s 513 million internet users have signed up for weibo accounts. China’s weibo market is dominated by two top players: [...]
Glogou is the No.1 advertising agency that helps global business to get customers from China by providing effective online, mobile and offline marketing advertising solutions for China market.
