Glogou helps US companies build brands in China

Iris Huang (second from right), director of global marketing at Glogou, with her team at the company’s Silicon Valley headquarters. Provided to China Daily Baidu is the dominant search engine in China. But for any non-Chinese business pining to capture a smidgeon of the Middle Kingdom market, there is a massive obstacle: The search giant’s [...]

Glogou was Featured on Venture Beat–Why you need social media marketing …in China

Editor’s Note: Thanks a lot to the reporter who wrote the amazing article. —————— Why you need social media marketing … in China April 30, 2013 7:42 AM John Koetsier You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift [...]

Chinese travelers the world’s biggest spenders and how can you attract Chinese tourists

Chinese travelers are now the top source of tourism cash in the world, according to a new report by the United Nations World Tourism Organization(UNWTO). Boosted by a rising Chinese currency, Chinese travelers spent a record US$102 billion on international tourism in 2012, a 40 percent rise from US$73 billion in 2011. Chinese tourism: The [...]

Where Chinese Consumers Are Spending Their Cash

Imaginechina/Associated Press Marketers have struggled for years with how to convince China’s infamous savers to spend their money. Now the secret has been unlocked: It’s all about being online. Such, at least, is the message of a new report from consultancy McKinsey & Co., which found that e-commerce is convincing Chinese consumers to open their [...]

How to Attract Chinese tourists in 2013: Over 30 Countries’ Marketing Strategies to Woo Chinese Tourists

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world. (The Official Tourism Website of Canada is Available in Chinese)   A record 1 billion tourists crossed international borders in 2012, and Chinese travelers are becoming a bigger and [...]

For Affluent Asians, Africa’s Appeal

Paris, Milan and Hong Kong are well-known to affluent Chinese, some of them are tiring of the usual luxury enclaves. For them, says Tianyin Shi, group head of China for Deutsche Bank ’s private wealth management group, Africa awaits. “I first went to Africa in 2011 and liked it so much that I booked the next trip [...]

Happy Chinese New Year!

Dear readers, clients, and friends, Chinese New Year is coming up this Sunday, Feb 10th. We are going to bid farewell to the Year of the Dragon and welcome the Year of the Snake. We would like to wish you a wonderful new year filled with abundance, joy, and treasured moments. May this Year of [...]

Glogou was Featured on Silicon Valley Business Journal: Santa Clara startup connects U.S. companies and Chinese markets

  For foreign companies, finding business success in China often hinges on building personal relationships. With this in mind, the U.S.-educated China natives behind Santa Clara startup Glogou are using China’s own websites to connect the country’s massive – but often elusive – markets with American businesses, real estate markets and tourist attractions. The company [...]

Why Chinese Shop While Travelling Abroad?

Coming to a City Near You: More Chinese Shoppers ByJason Chow European Pressphoto Agency Chinese shoppers queue up outside a luxury store in Hong Kong. If you thought the throngs of Chinese tourists in Hong Kong, Paris or London couldn’t get any bigger, think again: The age of the globe-trotting Chinese shopper has just begun, [...]

UK Businesses Urge Government Simplify Visa Application Process for Chinese Visitors

Britain is treating Chinese citizens “like criminals” under its complex visa entry system, which prevents thousands of tourists from visiting the UK and boosting economic spend, industry chiefs warned. Business leaders including British Airways boss Willie Walsh; Nick Varney, chief executive of the Madame Tussauds owner Merlin Entertainments; and Grant Hearn, Travelodge chief, have warned [...]