Iris Huang (second from right), director of global marketing at Glogou, with her team at the company’s Silicon Valley headquarters. Provided to China Daily Baidu is the dominant search engine in China. But for any non-Chinese business pining to capture a smidgeon of the Middle Kingdom market, there is a massive obstacle: The search giant’s [...]
Editor’s Note: Thanks a lot to the reporter who wrote the amazing article. —————— Why you need social media marketing … in China April 30, 2013 7:42 AM John Koetsier You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift [...]
Iris Huang (second from right), director of global marketing at Glogou, with her team at the company’s Silicon Valley headquarters. Provided to China Daily Baidu is the dominant search engine in China. But for any non-Chinese business pining to capture a smidgeon of the Middle Kingdom market, there is a massive obstacle: The search giant’s [...]
Editor’s Note: Thanks a lot to the reporter who wrote the amazing article. —————— Why you need social media marketing … in China April 30, 2013 7:42 AM John Koetsier You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift [...]
One factor that made it easier for Samford University to catch the attention of some of the thousands of Chinese students at a recent education expo was that many mistook it for a university with a similar name: Stanford. “It’s a good conversation starter,” said Hunter Denson, an international admissions counselor for Samford, a Baptist [...]
Taishan scenic spot recently opened its official WeChat account. Taishan is among the first scenic spots to promote its tourism online through WeChat, a popular mobile communication service. Staff members working at the information center have devised an automatic reply system that can answer some common questions quickly. “Travel information could reach tourists easily and [...]
Chinese travelers are now the top source of tourism cash in the world, according to a new report by the United Nations World Tourism Organization(UNWTO). Boosted by a rising Chinese currency, Chinese travelers spent a record US$102 billion on international tourism in 2012, a 40 percent rise from US$73 billion in 2011. Chinese tourism: The [...]
Last fall, a former Chinese employee of mine who goes by the Western name Marc, suddenly called me after more than a decade hiatus in our correspondence. He told me that he was now running his own travel company in Shanghai, and was in New York City leading a group of mid-level Chinese business managers [...]
According to the Wall Street Journal, a recent study from Hong Kong University found that over 57% of the 500 million-plus registered users on Sina Weibo, China’s favorite microblogging service, may be “zombie” accounts that post no original tweets. The study further found that just over 10% of users appear active in a given week, [...]
China’s most beloved microblog, Sina Corp.’s Weibo is often described as a virtual town square where Chinese people can publicly discuss issues from politics to pop stars with a level of freedom not available elsewhere in the country. If that’s the case, a new study suggests the square isn’t nearly as full as it might [...]
Thanks to rapid urbanization and rising disposable incomes in their country, Chinese tourists spent $102 billion during their travels in 2012, more than any other nationality, making the Asian nation the world’s number one tourism source market, the United Nations said today. According to the World Tourism Organization (UNWTO), the volume of international trips by [...]
Move over, Weibo. Here comes WeChat. Weibo, China’s microblogging platform that’s a hybrid of Twitter and Facebook, was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it’s amassed in just two years. “Everyone is using WeChat, so marketers are wondering [...]
Glogou is the No.1 advertising agency that helps global business to get customers from China by providing effective online, mobile and offline marketing advertising solutions for China market.
