15 Dallas Advertising Agencies Campaigning to Grow Bigger Brands
What they do: The Richards Group exists for the purpose of setting the perfect tone for its clients through exceptional branding capabilities. Brand architecture and relationship marketing are huge
Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey. For one, they are seeking to upgrade their homes digi
Movers & Shakers: L'Oreal, 72andSunny, Red Havas and more
Direct Auto Insurance has named The Richards Group its new brand advertising agency. The shop, in collaboration with Direct Auto’s leadership, will handle the brand’s creative advertising strategy,
The Richards Group Drives Away With Direct Auto Insurance Account
Direct Auto Insurance is appointing The Richards Group (TRG) as the insurance company’s new brand advertising agency. The Dallas-based agency will be responsible for overall creative advertising stra
FOMO Driving Interest In Returning To Movie Theaters
There appears to be a pent-up desire for movie-goers to return to the theater, according to a second wave of research from National CineMedia (NCM)'s proprietary "Behind The Screens" panel of movie fa
Content Studio, Backed By Horizon Media, Taps Influencer For Senior Role
Blue Hour Studios, a new content agency recently launched by Horizon Media and Group Nine Media, has made its first big creative hire--renowned influencer Ben Soffer—who will serve as director of infl
Can Quilting Be a Travel Advisor Niche?
A quilting shop in a small Texas town, more than an hour’s drive east of downtown Dallas, might seem like the last place you’d find a successful cruise group travel business. But located across the
Fiat Chrysler plans three adverts throughout Super Bowl
The company confirmed today that it would have three spots during Sunday night's battle ... in “Restlessness,” an ad created with the Richards Group.
The Richards Group Founder Stan Richards Names Glenn Dady His Successor
Stan Richards, the founder and creative director of Dallas' brand-focused agency The Richards Group, announced longtime firm employee Glenn ...
Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor
Stan Richards, the 87-year-old founder of Dallas' influential Richards Group marketing agency, has officially announced his successor – Glenn Dady.