MediaCom is one of the top advertising agencies . The following are some latest news about MediaCom and related advertising industry news.

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As normalcy returns, optimistic brands slowly up their marketing spends
Navin Khemka, CEO, MediaCom South Asia, said, "Most brands want to see an immediate impact on sales as the lockdown lifts. We see much short-term offers and information like the ease of availability

No rush to normal: how advertising companies' back-to-office plans match up
The owner of Ogilvy, Wunderman Thompson and MediaCom has talked about a “slow and measured” process that varies depending on market. In London, the company is not expecting significant numbers to re

Design grad's playful work diverts minds full of worry
Whyman, ’17, a designer at MediaCom in Manchester, designed and illustrated six visually appealing and puzzling brain teasers for Brits to enjoy during shelter-in-place orders. The colorful creation

Movers and Shakers: MediaCom, eBay, Dugout, Merkle and more
MediaCom UK appoints Davies as chief digital Officer MediaCom UK has appointed Richard Davies to the role of chief digital officer. He takes up the position, having joined MediaCom last year as hea

Merkle leads Campaign Tech Awards shortlist
Breakthrough Tech as Part of a Campaign R/GA London "Malaria must die – the voice petition" Verizon Media "Find unlimited -–Vodafone" Makemepulse "The division 2 – Echo" Wirewax "Football Manage

Internet advertising trends from a publishers' perspective
The IAB SA held its Digital Landscape Webinar on Thursday, 23 April at 2pm via Zoom, in which it revealed key findings from the latest Internet Advertising Revenue Report, conducted by PwC and sponsor

Is paid subscription the golden ticket for OTT players as ad dollars dwindle?
Partha Kabi, managing director at MediaCom Indonesia, was of the view that whilst OTT platforms stand to win big in the current climate, they should not be reliant on subscription revenue alone. Acco

Brand Film Awards US 2020 finalists announced
and RPA with Bo's House of Visual Arts, RPA Advertising An Avant Story Audi of America with Tilt Creative + Production I Went There series Mitsubishi and Atlas Obscura with OMD B2B High Groun

Ad giant WPP pulls dividend, CEO 'very cautious' about the impact of virus on marketing budgets
WPP's businesses include media-buying companies MediaCom and Wavemaker, and creative agencies Ogilvy and VMLY&R and the group works for clients including Mondelez, Duracell and eBay. "Clearly, marke

#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline
Latish Nair, Chief Digital Officer, MediaCom, said that with more digital consumption, there is a huge spike in categories like online gaming as well. Digital is increasingly becoming the preferred

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